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August 10, 2017

Millennial and Gen Z Consumers Affect Your Back-to-School Sales Strategies: Things to Consider

It’s that time of the year. Teachers are busily getting their classrooms prepped. College students are packing up for their first experience in a dorm […]
July 18, 2017

How Will You Respond to the “Amazon Problem”?

Tuesday, July 11, was Amazon Prime Day.  By all accounts, the retail giant had a very good day. As Inc. points out, “Prime Day is […]
July 5, 2017

Amazon Prime Day is Coming! Are you Ready?

Prime Day 2017 has been set for 30 hours beginning on July 10 Over the past couple of years, Amazon has experienced sales on Amazon […]
June 27, 2017

Are You Still Basing Strategy on an Outdated Consumer Decision Journey?

For the last few decades, marketers in all industries have addressed the customer’s path-to-purchase according to a standard model.  Businesses followed a pattern similar to […]
May 30, 2017

Can a Lego-like Architecture Rescue Your Enterprise?

Microservices Can Benefit Your Commerce Initiatives The O’Reilly eBook “Microservices for Modern Commerce” begins with this salient quote to illustrate that the concept of Microservices, […]
May 26, 2017

A little-known secret to kick-starting a big B2B commerce strategy

*First Appeared on The Future of Commerce Blog, written by Stephanie Baird, Senior Director of E-Commerce Strategy and Digital Transformation, Amplifi* Interest in digital commerce solutions […]
April 26, 2017

Gartner Recognizes Amplifi’s Information Management Capabilities in 2017 Market Guide for MDM External Service Providers

Amplifi Accelerates Growth with Enhanced Information Management Advisory & Delivery Capabilities “The effective use of ESPs in the strategy and implementation of MDM programs can […]
April 2, 2017

Confused about PCM, PIM, and MDM? An Infographic

April 2, 2017

Customers Are Webrooming: Focus on Information Supply Chain, Part Two

In Part One of this series “Customers Are Webrooming Your Business: Focus on Information Supply Chain,” we discussed a particular path to purchase (for a […]
April 2, 2017

Give your Customers What they Want: A Personalized Shopping Experience

Big data changed it all. Inbound marketing made it better. Yet, most businesses still struggle to provide the personalized experience that their customers are asking […]
February 23, 2017

Customers Are Webrooming: Focus on Information Supply Chain, Part One

It has been an unusually warm winter in Texas this year. Already fruit trees are budding; mountain laurels are in full bloom, and, bluebonnets have […]
February 7, 2017

Online Grocery: How I Learned to Stop Worrying and Embrace the Digital

Last week I was at a neighbor’s house to get all the details I needed to take care of their pets while they took a […]
February 2, 2017

Does Attending a Trade Show Blow Up Your Roadmap?

Did you or one of your colleagues attend a trade show in 2016? Or perhaps, you have already attended on in 2017.  Every industry, it […]
January 24, 2017

CDO vs CDO: Will the Real CDO Please Stand Up?

Last month we posed the question of whether 2016 truly was the year of Customer Experience as so many had predicted. We easily could have […]
December 14, 2016

SAP Hybris & Amplifi Discuss the Challenges of Data in Commerce

You’re probably here because you just watched Brian Walker (Chief Strategy Officer of SAP Hybris) and our very own Charlie Lawhorn discuss how “Ecommerce Flexibility […]
December 13, 2016

Was 2016 the Year of Customer Experience?

  This time last year business magazines and retail blogs almost unanimously predicted that 2016 would be the year that retailers would concentrate on improving […]
November 30, 2016

“Time-To-Market” Really Means “Time-To-Revenue”

Launching a new product is difficult and costly. 85% of the products that American households routinely purchase are the same – time after time. When was […]
March 2, 2016

lululemon athletica’s Journey To Digital Transformation

February 29, 2016

MDM: The Perfect Recipe For QSR Growth and Profits

May 26, 2015

Best Practices for Component Strategy Planning on an eCommerce Implementation Project: Don’t Overlook It

Let’s face it, we know component strategy planning is needed at the beginning of a project, but it often gets overlooked or skimped on. Component […]