November 29, 2017

Prepare to Not Fail with PIM

So, you are thinking about implementing PIM to master product data in your enterprise. Or, perhaps you are in the middle of a project. If […]
November 8, 2017
Digital Transformation is Dead

Digital Transformation is Dead

Long Live Data-Driven Commerce The death of “omnichannel” has been reported again and again by thought leaders throughout the retail industry. Steven Dennis discussed it […]
October 26, 2017

Value of Accurate Product Content for Buying Decisions

Before the evolution of the Internet and digital innovation, traditional shopping concepts were different. Producers of various brands did not have to worry about online […]
October 18, 2017
Key Elements of Data-Driven Commerce

Key Elements of a Data-Driven Commerce Project

September 15, 2017

What’s a Distributor to Do When Amazon is Knocking at The Door?

BloombergGadfly recently posted this excellent video that succinctly sums up many of the market disruptions, especially to the distribution market, that we discussed on our blog […]
August 23, 2017

Concentrate on Your Customer by Keeping Up with the Joneses

Your organization creates a lot of data that can be – and likely is – turned into actionable insights. You pour over sales forecasts and […]
August 10, 2017

Millennial and Gen Z Consumers Affect Your Back-to-School Sales Strategies: Things to Consider

It’s that time of the year. Teachers are busily getting their classrooms prepped. College students are packing up for their first experience in a dorm […]
July 18, 2017

How Will You Respond to the “Amazon Problem”?

Tuesday, July 11, was Amazon Prime Day.  By all accounts, the retail giant had a very good day. As Inc. points out, “Prime Day is […]
July 5, 2017

Amazon Prime Day is Coming! Are you Ready?

Prime Day 2017 has been set for 30 hours beginning on July 10 Over the past couple of years, Amazon has experienced sales on Amazon […]
June 27, 2017

Are You Still Basing Strategy on an Outdated Consumer Decision Journey?

For the last few decades, marketers in all industries have addressed the customer’s path-to-purchase according to a standard model.  Businesses followed a pattern similar to […]
May 30, 2017

Can a Lego-like Architecture Rescue Your Enterprise?

Microservices Can Benefit Your Commerce Initiatives The O’Reilly eBook “Microservices for Modern Commerce” begins with this salient quote to illustrate that the concept of Microservices, […]
May 26, 2017

A little-known secret to kick-starting a big B2B commerce strategy

*First Appeared on The Future of Commerce Blog, written by Stephanie Baird, Senior Director of E-Commerce Strategy and Digital Transformation, Amplifi* Interest in digital commerce solutions […]
April 26, 2017

Gartner Recognizes Amplifi’s Information Management Capabilities in 2017 Market Guide for MDM External Service Providers

Amplifi Accelerates Growth with Enhanced Information Management Advisory & Delivery Capabilities “The effective use of ESPs in the strategy and implementation of MDM programs can […]
April 2, 2017

Confused about PCM, PIM, and MDM? An Infographic

April 2, 2017

Customers Are Webrooming: Focus on Information Supply Chain, Part Two

In Part One of this series “Customers Are Webrooming Your Business: Focus on Information Supply Chain,” we discussed a particular path to purchase (for a […]
April 2, 2017

Give your Customers What they Want: A Personalized Shopping Experience

Big data changed it all. Inbound marketing made it better. Yet, most businesses still struggle to provide the personalized experience that their customers are asking […]
February 23, 2017

Customers Are Webrooming: Focus on Information Supply Chain, Part One

It has been an unusually warm winter in Texas this year. Already fruit trees are budding; mountain laurels are in full bloom, and, bluebonnets have […]
February 7, 2017

Online Grocery: How I Learned to Stop Worrying and Embrace the Digital

Last week I was at a neighbor’s house to get all the details I needed to take care of their pets while they took a […]
February 2, 2017

Does Attending a Trade Show Blow Up Your Roadmap?

Did you or one of your colleagues attend a trade show in 2016? Or perhaps, you have already attended on in 2017.  Every industry, it […]
January 24, 2017

CDO vs CDO: Will the Real CDO Please Stand Up?

Last month we posed the question of whether 2016 truly was the year of Customer Experience as so many had predicted. We easily could have […]