Kimberly-Clark Corporation is a global organization with 42,000 employees in 35 countries. Kimberly-Clark has some of the most recognized consumer products brands in the world. Their brands hold the No. 1 or No. 2 share position in 80 countries, and they have five billion-dollar brands: Huggies, Scott, Kleenex, Cottonelle and Kotex. They are increasing the use of digital and non-traditional channels and programs to advertise their brands and build personal relationships with consumers.
MDM implementation project was led by internal IT and technology vendor that overly focused on IT requirements. Business requirements were not being met due to conflicting IT pressure.
Amplifi provided a program management strategy to accelerate delivery capability and ensure that all business requirements were being met.