April 14, 2011
October 30, 2013

Park Place, a luxury automotive dealership in Dallas, TX, was utilizing a home-grown legacy system to power their marketing website for their customer base. Although lead generation and conversion numbers were satisfactory, the look and feel of the site didn’t match the contemporary appeal of their dealership locations or product offerings. Recognizing the need for a style upgrade, Park Place partnered with Amplifi to create a new, modern, sleek website that would deliver a best-in-class browse experience for customers.


Amplifi provided Park Place with the technical foundation to create a personalized user experience using Magento Commerce. Amplifi’s internal technology and creative teams partnered with key business and marketing personnel at Park Place to design and implement a distinctive, branded solution. A new logo and updated images, plus a responsive mobile implementation and a “click to compare” functionality, provide customers with an online browse experience that matches the style and quality of the Park Place brand. Additionally, transferring to the Magento Commerce allows Park Place to manage multiple sites on a single platform, streamlining day-to-day website operations. Finally, the architected solution is also scalable, offering Park Place the option to transform the site into an ecommerce marketplace in the future.