October 1, 2013
Sur La Table
April 18, 2017

Accelerating Change Through A Dedicated Consulting Team Model  

Stage Stores shoppers were unable to access the full product line available in stores with their previous web platform. Anticipating an increase in traffic during the 2013 holiday shopping season, Stage Stores began searching for an eCommerce partner to deliver a platform that would increase scalability, performance, and reliability.

Stage Stores realized it needed to enhance its eCommerce capabilities to increase scalability, reliability, and performance, as well as to have the ability to personalize and cross-sell merchandise. To help meet its goals, Stage Stores selected Oracle Commerce and Amplifi to embark upon a rapid deployment plan to migrate from the Magento platform.  Amplifi Commerce stepped in to launch the new platform site in time for the Black Friday/Cyber Monday shopping period.


Our business consultants provided best practice guidelines for creating and managing promotions and guided search to improve search results and increase conversions. Our technology consultants implemented customized features for data and page management, allowing merchandisers to create brand-specific landing pages and seasonal promotional banners to improve the customer shopping experience. An accompanying mobile site completed the strategy of “commerce anywhere” by allowing customers to easily shop from their smartphone or tablet.

 Services Rendered

  • Strategy & Governance Consulting

  • Business Solution Definition

  • UX Design

  • Data & Integration Migration

  • Program Management & Training

  • Dedicated Consulting & Development Team


  • Stage Stores & Amplifi completed a less than six-month deployment of Oracle Commerce allowing the company to dramatically increase the number of products available on its website and improve website responsiveness. This rapid deployment approach was made possible by strict scope-management discipline and focus on a minimal viable product (MVP) which could then be iterated on and enhanced through time. In 2014 Stage Stores and Amplifi Commerce completed an implementation of Endeca Experience Manager within 8 weeks to further enhance the customer experience with rich visually appealing pages.

  • Page load times were reduced by 60%.

  • Oracle Commerce allowed Stage Stores to execute more complex pricing and streamline processes such as the entry of product loads and promotions. Stage Store’s previous platform required site merchandisers to use external tools such as Excel spreadsheets, imported documents, and “cutting and pasting” of data.

  • The ATG implementation also allowed Stage Stores to extend its “commerce anywhere” strategy by improving the customer experience on mobile devices, delivering better search, and increasing conversions. The improved ecommerce platform directly impacts store associates with tablets, ensuring both associates and customers can have fast, accurate access to merchandise no matter where it resides.

  • SEO benefits showed an increase in traffic of 90% more traffic.

  • Post implementation sales in 2013 were up over 40%.

  • Customer Approval rating of 95 which is world-class in retail.

  • Amplifi worked closely with Stage Stores to implement a fulfillment model where inventory for all ecommerce orders is sourced from physical stores.

  • Amplifi partnered with senior Stage IT and Business Leaders to design and implement an ecommerce program governance model and return-on-investment (ROI) evaluation process. This process and structure is used to build and manage Stage’s ongoing ecommerce strategic roadmap.