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Amplifi Ideas

March 21, 2018

What IS Master Data, Anyway?

“You haven’t started an MDM program? Do you worry that you will be able to catch up?” – Overheard at Gartner’s Data & Analytics Summit in Grapevine, TX. One of the recurring themes from the […]
November 29, 2017

Prepare to Not Fail with PIM

So, you are thinking about implementing PIM to master product data in your enterprise. Or, perhaps you are in the middle of a project. If you are thinking about it, are you prepared?  If you […]
November 8, 2017
Digital Transformation is Dead

Digital Transformation is Dead

Long Live Data-Driven Commerce The death of “omnichannel” has been reported again and again by thought leaders throughout the retail industry. Steven Dennis discussed it in Forbes. Holly Vander Wall proclaimed it as a means […]
October 26, 2017

Value of Accurate Product Content for Buying Decisions

Before the evolution of the Internet and digital innovation, traditional shopping concepts were different. Producers of various brands did not have to worry about online functions, which could either promote or deteriorate a brand. Nowadays, […]
October 18, 2017
Key Elements of Data-Driven Commerce

Key Elements of a Data-Driven Commerce Project

September 15, 2017

What’s a Distributor to Do When Amazon is Knocking at The Door?

BloombergGadfly recently posted this excellent video that succinctly sums up many of the market disruptions, especially to the distribution market, that we discussed on our blog a few weeks ago. Historically, distributors have been able to […]
August 10, 2017

Millennial and Gen Z Consumers Affect Your Back-to-School Sales Strategies: Things to Consider

It’s that time of the year. Teachers are busily getting their classrooms prepped. College students are packing up for their first experience in a dorm room. Soon, social media accounts will be full of first […]
July 18, 2017

How Will You Respond to the “Amazon Problem”?

Tuesday, July 11, was Amazon Prime Day.  By all accounts, the retail giant had a very good day. As Inc. points out, “Prime Day is a now-annual reminder of just how good Amazon is at […]
June 27, 2017

Are You Still Basing Strategy on an Outdated Consumer Decision Journey?

For the last few decades, marketers in all industries have addressed the consumer decision journey according to a standard model.  Businesses followed a pattern similar to Awareness – Interest – Desire – Action in order […]
May 30, 2017

Can a Lego-like Architecture Rescue Your Enterprise?

Microservices Can Benefit Your Commerce Initiatives The O’Reilly eBook “Microservices for Modern Commerce” begins with this salient quote to illustrate that the concept of Microservices, currently all the rage in software development, has actually been […]