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Amplifi Ideas

July 18, 2017

How Will You Respond to the “Amazon Problem”?

Tuesday, July 11, was Amazon Prime Day.  By all accounts, the retail giant had a very good day. As Inc. points out, “Prime Day is […]
June 27, 2017

Are You Still Basing Strategy on an Outdated Consumer Decision Journey?

For the last few decades, marketers in all industries have addressed the customer’s path-to-purchase according to a standard model.  Businesses followed a pattern similar to […]
May 30, 2017

Can a Lego-like Architecture Rescue Your Enterprise?

Microservices Can Benefit Your Commerce Initiatives The O’Reilly eBook “Microservices for Modern Commerce” begins with this salient quote to illustrate that the concept of Microservices, […]
April 26, 2017

Gartner Recognizes Amplifi’s Information Management Capabilities in 2017 Market Guide for MDM External Service Providers

Amplifi Accelerates Growth with Enhanced Information Management Advisory & Delivery Capabilities “The effective use of ESPs in the strategy and implementation of MDM programs can […]
April 2, 2017

Confused about PCM, PIM, and MDM? An Infographic

April 2, 2017

Customers Are Webrooming: Focus on Information Supply Chain, Part Two

In Part One of this series “Customers Are Webrooming Your Business: Focus on Information Supply Chain,” we discussed a particular path to purchase (for a […]
February 23, 2017

Customers Are Webrooming: Focus on Information Supply Chain, Part One

It has been an unusually warm winter in Texas this year. Already fruit trees are budding; mountain laurels are in full bloom, and, bluebonnets have […]
February 7, 2017

Online Grocery: How I Learned to Stop Worrying and Embrace the Digital

Last week I was at a neighbor’s house to get all the details I needed to take care of their pets while they took a […]
January 24, 2017

CDO vs CDO: Will the Real CDO Please Stand Up?

Last month we posed the question of whether 2016 truly was the year of Customer Experience as so many had predicted. We easily could have […]
December 14, 2016

SAP Hybris & Amplifi Discuss the Challenges of Data in Commerce

You’re probably here because you just watched Brian Walker (Chief Strategy Officer of SAP Hybris) and our very own Charlie Lawhorn discuss how “Ecommerce Flexibility […]