Keep Tomorrow in View.

Amplifi Ideas

April 26, 2017
Market Guide

Gartner Recognizes Amplifi’s Information Management Capabilities in 2017 Market Guide for MDM External Service Providers

Amplifi Accelerates Growth with Enhanced Information Management Advisory & Delivery Capabilities “The effective use of ESPs in the strategy and implementation of MDM programs can be the deciding factor in overcoming the common technical, organizational […]
April 2, 2017

Confused about PCM, PIM, and MDM? An Infographic

April 2, 2017
Information Supply Chain

Customers Are Webrooming: Focus on Information Supply Chain, Part Two

In Part One of this series “Customers Are Webrooming Your Business: Focus on Information Supply Chain,” we discussed a particular path to purchase (for a lawnmower) to illustrate the need for quality and accurate product […]
February 23, 2017

Webrooming: Focus on Information Supply Chain, Part One

Like many, if not most, people, I am not usually an “impulse” shopper, but I am guilty of webrooming. Like me, most internet users spend significant amounts of time researching different brands and models to […]
February 7, 2017

Online Grocery: How I Learned to Stop Worrying and Embrace the Digital

Last week I was at a neighbor’s house to get all the details I needed to take care of their pets while they took a trip to NYC.  While I was there, someone knocked on […]
January 24, 2017

Data vs Digital: Will the Real CDO Please Stand Up?

Last month we posed the question of whether 2016 truly was the year of Customer Experience as so many had predicted. We easily could have posed the same question about the position of Chief Data […]
December 14, 2016

SAP Hybris & Amplifi Discuss the Challenges of Data in Commerce

You’re probably here because you just watched Brian Walker (Chief Strategy Officer of SAP Hybris) and, former executive, Charlie Lawhorn discuss how “Ecommerce Flexibility Starts and Ends with Your Data” via Facebook Live. And feel […]
December 13, 2016

Was 2016 the Year of Customer Experience?

  This time last year business magazines and retail blogs almost unanimously predicted that 2016 would be the year that retailers would concentrate on improving the customer experience in brick-and-mortar locations, on mobile, and other […]
November 30, 2016

“Time-To-Market” Really Means “Time-To-Revenue”

Launching a new product is difficult and costly. 85% of the products that American households routinely purchase are the same – time after time. When was the last time you bought a new brand of deodorant […]
March 2, 2016

lululemon athletica’s Journey To Digital Transformation