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Amplifi Ideas

February 7, 2017

Online Grocery: How I Learned to Stop Worrying and Embrace the Digital

Last week I was at a neighbor’s house to get all the details I needed to take care of their pets while they took a […]
January 24, 2017

CDO vs CDO: Will the Real CDO Please Stand Up?

Last month we posed the question of whether 2016 truly was the year of Customer Experience as so many had predicted. We easily could have […]
December 14, 2016

SAP Hybris & Amplifi Discuss the Challenges of Data in Commerce

You’re probably here because you just watched Brian Walker (Chief Strategy Officer of SAP Hybris) and our very own Charlie Lawhorn discuss how “Ecommerce Flexibility […]
December 13, 2016

Was 2016 the Year of Customer Experience?

  This time last year business magazines and retail blogs almost unanimously predicted that 2016 would be the year that retailers would concentrate on improving […]
November 30, 2016

“Time-To-Market” Really Means “Time-To-Revenue”

Launching a new product is difficult and costly. 85% of the products that American households routinely purchase are the same – time after time. When was […]
March 2, 2016

lululemon athletica’s Journey To Digital Transformation

February 29, 2016

MDM: The Perfect Recipe For QSR Growth and Profits

March 19, 2015

15 SEO Best Practices for URL Structures

Moz’s Rand Fishkin just released an amazing article about Structuring URLs. I will try to summarize the 15 SEO best practices for URL Structures, but […]
March 10, 2015

Two New Mobile Ranking Factors

Last week, Google announced that they were about to start helping users find more mobile friendly search results on their device. Google will soon include mobile-friendliness […]
December 18, 2014

UX Considerations for Wearable Technology: Where will the Apple Watch fit into your customer’s world?

With the Apple Watch launch on the horizon, the world is preparing for another technical revolution. So, what’s your strategy for wearables? While we’re still […]