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Amplifi Ideas

December 13, 2016

Was 2016 the Year of Customer Experience?

  This time last year business magazines and retail blogs almost unanimously predicted that 2016 would be the year that retailers would concentrate on improving […]
November 30, 2016

“Time-To-Market” Really Means “Time-To-Revenue”

Launching a new product is difficult and costly. 85% of the products that American households routinely purchase are the same – time after time. When was […]
March 2, 2016

lululemon athletica’s Journey To Digital Transformation

February 29, 2016

MDM: The Perfect Recipe For QSR Growth and Profits

May 26, 2015

Best Practices for Component Strategy Planning on an eCommerce Implementation Project: Don’t Overlook It

Let’s face it, we know component strategy planning is needed at the beginning of a project, but it often gets overlooked or skimped on. Component […]
April 7, 2015

5 Reasons We Chose Bourbon/Neat Over Foundation or Bootstrap

In early January 2015, our User Interface Department decided to take a look at our CSS Framework to determine if we were using the right one […]
March 19, 2015

15 SEO Best Practices for URL Structures

Moz’s Rand Fishkin just released an amazing article about Structuring URLs. I will try to summarize the 15 SEO best practices for URL Structures, but […]
March 10, 2015

Two New Mobile Ranking Factors

Last week, Google announced that they were about to start helping users find more mobile friendly search results on their device. Google will soon include mobile-friendliness […]
December 18, 2014

UX Considerations for Wearable Technology: Where will the Apple Watch fit into your customer’s world?

With the Apple Watch launch on the horizon, the world is preparing for another technical revolution. So, what’s your strategy for wearables? While we’re still […]
December 16, 2014

The Importance of Mobile in 2015

It seems like there has been a common theme as we finish up 2014 and begin looking forward to 2015 – Mobile. During my weekly […]