Chad Cosper, VP, Corporate Development at Amplifi
Over the last month, we have had the opportunity to visit with partners, competitors, and hundreds of customers and prospects at 2 different user conferences sponsored by our friends at EnterWorks’ (Engage18) and StiboSystems’ (Connect18).
Now that we are back in the swing of our “normal” work days, I wanted to take a few minutes to reflect on the things we learned and shared during these valuable experiences. (Also, check out our CEO’s reflections on the progression of the industry posted while we were in San Diego for Connect18.)
Not surprisingly, the biggest takeaway from both experiences is that the need to manage data in a way that can make it actionable is still very much top of mind. I say “not surprisingly” because I have worked in the Data Management field for more than 12 years. In that time, I have seen enterprise organizations embrace the need to:
What we learned in these latest conversations with companies undertaking MDM and PIM projects is that, in addition to continuing the priorities previously described (some delayed, some stalled, some simply just getting started), most, no matter what stage they are in, are looking to tie master data projects to quantifiable business results. Instead of the more traditional conversations, we talked with customers and prospects, alike, about business-driven goals such as:
While we did meet a few participants who continue to struggle with how to sell an MDM vision to the C-Suite and talked to a lot of companies struggling with the ideal way to architect the best data model for their particular environment, the biggest takeaway for me was how far the market has progressed in terms of maturity. No longer are we having conversations about what MDM is and how it works, rather, we are now talking about what MDM can help you achieve – and that is HUGE.
As I mentioned, we got to listen to and share our thoughts and experiences with lots of customers, prospects, practitioners of MDM, and just, plain, data geeks like us. But, audiences at both conferences also got to hear a bit about our unique perspective on data and the business outcomes that data management can provide.
Our VP of Delivery Services, John Phan, delivered a keynote speech at Engage18 entitled “Enabling the Data Value Chain,” during which he introduced the concept of the Data Value Chain, which he defined as “the process through which raw data is transformed into tangible business value.”
Data Value Chains exist in EVERY part of the Information Lifecycle, and data is perishable, so the more time it takes you to get the data you need for your use case, the less valuable that data is. And, it is important to think differently about your data in order to recognize the data value chains that exist in your organization because when you fully enable your data value chain and reach the strategic stage of data management maturity, the sky is the limit. You start freeing up your human capital to make strategic decisions.
Phan suggested that everyone do just that. Flip their thinking about data – start with these questions:
At Connect18, Ken Rundus of Dal-Tile, the industry leader in manufacturing tile and stone, talked about how his enterprise chose to embrace PIM as the foundation of Digital Transformation efforts – and how Amplifi and Stibo Systems helped them generate some pretty amazing Return on Investment:
We look forward to many more user conferences with our valued partners in the future – and hope to see you at one in the future.