What is Data Processing?
Data Processing can refer to a wide range of operations performed on data including collection, storage, retrieval, manipulation, distribution, archiving and deletion. Understanding and describing the data processing activities carried out by an organisation is crucial in ensuring compliance with data protection regulations, including the General Data Protection Regulation (GDPR).
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Data Detectives: The Case of Trusted Data Foundations
How to uncover the data problems undermining AI, analytics and trusted decision-making, with five case files, practical first moves and a self-check to test your own foundations.
DATA EXPERTS FOR THE AI ERA
Our services
Every organization is at a different stage in its data journey, so we start where our clients are. Whether you're defining a strategy, improving data foundations or looking to scale AI across your business, Amplifi can help.
Data & AI Strategy
We define data strategies that make AI, and all positive change, possible, aligning architecture, governance and operating models to turn ambition into safe, scalable outcomes.
Trusted Data Foundations
We build governed, high-quality data foundations so AI models and business decisions are based on data the business can trust.
Enterprise AI & Analytics
We design and deliver modern data and AI platforms that transform trusted data into real-time insight, prediction and action using appropriate mixes of ML, GenAI and multi-modal AI.
Practical AI
We create AI solutions grounded in enterprise data, from RAG and analytics to agentic workflows that deliver measurable business value.
Managed Services
From strategy to scale, we operate and optimize data and AI capabilities so they continue to enable innovation as your business evolves.
Industries
Data and AI success across every industry.
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