Frequently asked questions
Looking to learn more about Amplifi?
Quick answers on who we are, how we work, what we deliver and where we fit alongside your existing platforms and partners.
Please reach out to our team if you have any other questions, or would like to talk to a data expert about your data and AI needs.
You ask, we answer.
The questions we hear most from data and AI leaders, and how we approach them.
Enterprise AI is only as powerful as the data beneath it. At Amplifi, we partner with organizations ready to move past theoretical AI to realize measurable business value.
We are a global data management consultancy, with in-house experts based across North America and Europe. We’re built differently, combining the best of big consulting, system integration and specialist expertise into a single, unified approach. That means we don’t just advise from a distance, we don’t just implement technology in isolation, and we don’t deliver point solutions that don’t scale.
Since 2008 we’ve built our reputation on getting data right, from establishing strong foundations, to expanding into analytics and enterprise AI. Read more about Our Story.
Amplifi has been recognized by Gartner® for 10 years as an expert data consultancy for AI, Data & Analytics, and MDM Service Providers, with 300+ global clients and 90% repeat business.
We are a data and AI consultancy offering end-to-end services across data and AI management.
Whether you’re defining a strategy, improving data foundations, or looking to scale AI across your business, Amplifi can help. Our Services include Data & AI Strategy, Trusted Data Foundations, Enterprise AI & Analytics, Practical Generative & Agentic AI, and Managed Services.
Amplifi works with both B2C and B2B clients across a variety of industries including (but not limited to) manufacturing, retail, consumer packaged goods, financial services, hospitality, food and beverage, energy and utilities, and many more across the globe.
Our specialists bring deep, sector-specific experience, so we understand the data challenges, priorities and regulatory demands that shape your industry.
View Our Industries page to learn more about how we can help.
We have well established partnerships with leading data and AI vendors across our services, including Stibo Systems, Dataiku, Microsoft, Snowflake, Semarchy, and others. We also collaborate with cloud providers and governance tool vendors.
Although we have key partnerships in place, we remain vendor agnostic and have capabilities beyond those listed on Our Partners page.
If you have a specific vendor in mind or would like to explore possibilities with one of our experts, please reach out and we’ll assist where possible.
Every organization is at a different stage in its data journey, so we start where our clients are.
You’ll often hear us saying ‘there’s no one-size-fits-all’ approach and that’s truly where our data experts come into their own.
We typically start by protecting your core with elite Master Data Management, Data Platforms and Data Governance. Upon that foundation, we deploy advanced analytics and engineer a scalable AI growth layer designed for precision and practical control. We move beyond one-off technical projects to guide your enterprise seamlessly from raw data to predictive foresight, forging the sustained, outcome-driven partnerships modern organizations require.
Amplifi supports organizations with AI readiness, responsible AI adoption, data foundations for AI, and integration of AI into business processes. Through these projects we ensure governance, risk controls, and ethical frameworks are in place for AI adoption.
Through our Enterprise AI & Analytics and Practical AI offerings we integrate enterprise AI tools, build custom models where appropriate, and ensure your data foundations support scalable AI use cases.
Our in-house AI experts also hone their data management specialisms to curate practical AI solutions that work to accelerate the results that businesses need across specific technologies, industries and services, take a look at Our Solutions here.
We recognize that whilst GSIs bring a wealth of knowledge and expertise to the table, they might not always be the sole answer to every data challenge your organization faces. Exploring partnerships beyond the scope of GSIs can often lead to more tailored and effective solutions for your unique data needs.
Amplifi offer the flexibility to integrate at different stages throughout the project’s life cycle ensuring that our expertise contributes meaningfully to achieving your goals, we happily work alongside GSI partners to deliver the outcomes best for your business and are confident being a critical friend alongside your existing provider.
Read more about how we work alongside GSIs here.
Amplifi plays a pivotal role in helping clients fully leverage continuous improvement by offering strategic support and expert guidance to keep their operations evolving. Through a collaborative approach, Amplifi works closely with clients to identify areas for enhancement, ensuring progress and preventing stagnation, even as teams shift to new projects.
Our data and software strategy support evolves with clients’ needs. Amplifi’s continuous support offers clients access to specialized expertise for complex data requirements and strategic shifts.
Read more about our views on continuous improvement here.
Yes, Amplifi are ISO compliant. When handling confidential material we follow strict security protocols, use secure environments, and comply with client policies for data handling and access.
Amplifi also adheres to GDPR and other relevant data protection regulations across all engagements.
At Amplifi, we turn complex business challenges into clear, actionable data and AI solutions that deliver measurable value. We’ve helped some of the world’s leading organizations solve complex data challenges and realize lasting value wherever they are on their data journey. From strategy through to implementation and optimization, we bring the experience needed to deliver with confidence.
We collaborate closely, challenge where it matters and guide decisions with clarity and confidence.
We have already established…
Being recognized by Gartner® for 10 years
300+ global clients
90% repeat business
15+ strategic partnerships
To get started or speak with one of our experts please get in touch.
Our clients
Which leading brands have trusted Amplifi with their data and AI?
DATA EXPERTS FOR THE AI ERA
Our services
Every organization is at a different stage in its data journey, so we start where our clients are. Whether you're defining a strategy, improving data foundations or looking to scale AI across your business, Amplifi can help.
Data & AI Strategy
We define data strategies that make AI, and all positive change, possible, aligning architecture, governance and operating models to turn ambition into safe, scalable outcomes.
Trusted Data Foundations
We build governed, high-quality data foundations so AI models and business decisions are based on data the business can trust.
Enterprise AI & Analytics
We design and deliver modern data and AI platforms that transform trusted data into real-time insight, prediction and action using appropriate mixes of ML, GenAI and multi-modal AI.
Practical AI
We create AI solutions grounded in enterprise data, from RAG and analytics to agentic workflows that deliver measurable business value.
Managed Services
From strategy to scale, we operate and optimize data and AI capabilities so they continue to enable innovation as your business evolves.
Our partners
We have strategic partnerships with a number of leading technology solutions.
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