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Hospitality

Great customer experiences depend on great data

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From allergen information and nutritional content to supplier data, digital and sustainability reporting, hospitality organizations manage vast amounts of information that must be accurate, accessible and trusted.

Hospitality expertise

Amplifi helps restaurants, QSRs, pubs and hospitality brands build trusted data foundations that improve compliance, accelerate menu innovation and create better guest experiences.

A critical capability

Why trusted data matters for hospitality

Hospitality is a data-intensive industry. Every menu item contains ingredients, allergens, nutritional values, supplier information and operational data. Those products are sold across restaurants, franchises, mobile apps, websites, delivery partners and a range of in-store channels. Meanwhile, regulatory requirements continue to increase, and customer expectations continue to rise. 

When this data is fragmented, the results can be costly: 

  • Inaccurate allergen information 
  • Delayed menu updates 
  • Compliance risks 
  • Inconsistent guest experiences 
  • Increased operational costs 

Master data management provides a trusted foundation that connects product, supplier, recipe and location data across the organization. Achieving a consolidated source of the truth for hospitality data enables organizations to move faster, operate more efficiently and serve customers with confidence. 

View our hospitality case studies

Our clients

Which leading brands have trusted Amplifi with their data and AI?

business challenges

The data challenges holding hospitality back

Ingredients, recipes, menus, nutrition and supplier information often exist across multiple systems with little governance or ownership.

Hospitality organizations face increasing pressure around allergens, nutrition, traceability and sustainability reporting.

Disconnected operational and product data makes it difficult to optimize performance, reduce waste and improve efficiency.

Hospitality organisations want better insights, automation and AI capabilities, but trusted data foundations are often missing.

Guide download

Data, Served Fresh: How to dish out better hospitality, with better data

Get your data prepped, portioned and properly plated with this expert guide to solving hospitality’s toughest data challenges, from allergens and ingredient mapping to supply chains, menus and pricing, with real client examples from Amplifi projects.

Industry expertise

Hospitality success with Amplifi

Mitchells & Butlers

Challenges: Mitchells & Butlers needed a more connected approach to manage allergen, nutritional and menu information while supporting growing digital ordering capabilities.

Solution: Amplifi enhanced their master data platform with structured product and location domains, enabling outlet-specific menu updates and consistent information management.

Results: Improved menu consistency, strengthened allergen compliance and supported safer, more responsive customer experiences.

HelloFresh

Challenges: Rapid international growth created fragmented product and ingredient data across regions, increasing compliance risks and reducing operational efficiency.

Solution: Amplifi implemented a centralized MDM platform that connected ingredients, recipes and nutritional information through a global framework.

Results: Improved data quality, increased automation and enabled consistent, compliant nutritional information at scale.

Greene King

Challenges: Greene King relied on disconnected systems for supplier, nutrition and allergen information, making menu development slower and increasing compliance challenges.

Solution: Amplifi designed a scalable data model covering recipes, ingredients and suppliers, while introducing controls for accurate and consistent data management.

Results: Faster menu development, simplified compliance processes and increased confidence in customer-facing information.

View all case studies

"Hospitality organisations aren't struggling with a lack of data, but they're struggling with a lack of trust in their data. When product, recipe, supplier and menu information are connected and governed, better customer experiences naturally follow."

Chris Collings VP Strategic Service Excellence at Amplifi

Why work with us

Why hospitality organizations choose Amplifi?

Modern supply chains depend on accurate information flowing between products, suppliers, warehouses and customers. As networks become increasingly complex, trusted data plays a critical role in supporting visibility, efficiency and decision-making. Amplifi combines practical industry knowledge with deep data expertise to help organizations create reliable data foundations that deliver measurable business outcomes.

Product and menu data specialists

From ingredients and recipes through to menus, nutrition and allergens, we understand the complexities that sit behind every customer order.

Practical governance

We establish governance frameworks that improve data quality without adding unnecessary overhead, helping organisations move faster while remaining compliant.

AI-ready foundations

Trusted data is the foundation of every successful analytics and AI initiative. We help hospitality organizations build that foundation with confidence.

Deep hospitality expertise

We've worked across restaurants, pubs, QSRs, meal kit providers and foodservice organizations, helping solve industry-specific challenges that generic consultancy approaches often miss.

get started

Hospitality Data Accelerator

Talk to a hospitality expert

Amplifi’s Hospitality Accelerator applies best practice from years of hospitality project delivery across numerous household names.

We tailor our accelerator it to your hospitality business, expediting your implementation, and allowing you to start realising benefit and value sooner.

Talk to our experts about applying our accelerator to your current data landscape.

Insights

Further reading

Blog
Natasha’s Law: why data is vital for compliance When it comes to food allergens, data is important at every step in the supply chain, and can be the key to complying with the new regulations brought about by Natasha's Law.

FAQs

You ask, we answer.

The questions we hear most from data and AI leaders in hospitality, and how we approach them.

MDM creates a trusted view of product, supplier, recipe and location data, helping organizations improve compliance, consistency and operational efficiency.

By centralizing allergen and nutritional information, organizations can ensure accurate information is available across every menu, channel and customer touchpoint.

Yes. MDM provides a single source of truth for product information, enabling consistent menu data across websites, mobile apps and third-party delivery services.

Trusted supplier and product data provides the visibility needed to support sourcing transparency, traceability and ESG reporting requirements.

Absolutely. AI is only as effective as the data that supports it. Trusted, governed master data creates the foundation for reliable analytics, automation and AI-driven decision making.

Not necessarily. The right approach depends on the organization’s current technology landscape, business priorities and data challenges. Many organizations can create significant value by improving the data within existing systems.

Yes. Amplifi supports hospitality organizations across data strategy, governance, master data management, product information management, data quality, analytics and AI readiness.

Let's start a conversation about data.

Whether you're looking to improve product information, increase customer visibility, strengthen supplier data or prepare for AI initiatives, Amplifi can help you assess your current position and identify practical next steps.