1. Who we are
Amplifi Group, LLC, 15851 Dallas Parkway, Suite 802, Addison, Texas 75001, USA, is the controller of your personal data. Amplifi Group Limited (registered in England, no. 09842937, Third Floor, Marlborough House, 48 Holly Walk, Leamington Spa, CV32 4XP, UK) supports our UK operations and acts as our UK representative.
Our Data Protection Officer is based in the UK. For any privacy question or request, contact [email protected].
We handle personal data in accordance with the UK GDPR, the Data Protection Act 2018, the EU GDPR and applicable US privacy laws, where those laws apply. If you have a concern, you may contact the UK Information Commissioner’s Office (ico.org.uk), your local EU or US authority or regulator. You may contact us first so that we have an opportunity to address your concern, but you are not required to do so before contacting a regulator.
This website is not intended for children under 18, and we don’t knowingly collect their data.
2. Data we collect
- Identity and Contact Data: name, job title, company, business email, phone number, business address.
- Technical and Usage Data: IP address, browser type, device, operating system, time zone, pages viewed, and how you interact with the site.
- Marketing and Communications Data: your marketing preferences, email engagement, resources you’ve downloaded and events you’ve registered for.
- Application Data: if you apply for a role, your CV, employment history, qualifications, and anything else you submit.
We also use Aggregated Data (statistics that do not identify you). We do not ask you to provide special category data, such as health or ethnicity information, through our website forms or in your CV. If you voluntarily provide such information in connection with a job application or another request, we will handle it in accordance with applicable law.
3. How we collect it
- From you: contact forms, resource downloads, newsletter sign-ups, meeting bookings, event registrations, job applications, and direct correspondence.
- Automatically: through cookies and similar technologies (see section 6).
- From third parties: business contact data providers (such as ZoomInfo), LinkedIn (including Sales Navigator), publicly available sources, event organisers and partners, and referrals.
4. How we use your data
| Purpose | Data | Lawful basis |
| Respond to enquiries and requests | Identity, Contact | Legitimate interests (running our business and answering you) |
| Provide resources, newsletters, event registrations | Identity, Contact, Marketing | Consent or legitimate interests, depending on the activity |
| B2B marketing and sales outreach | Identity, Contact, Marketing, Usage | Legitimate interests (promoting relevant services to business contacts); consent where required by law |
| Website analytics, improvement, and ad measurement | Technical, Usage | Consent (cookies) |
| Administer and secure our website and systems | Identity, Contact, Technical | Legitimate interests; legal obligation |
| Recruitment | Identity, Contact, Application | Legitimate interests; steps prior to a contract |
| Legal, tax and regulatory compliance | As required | Legal obligation |
You can opt out of marketing emails at any time by using the unsubscribe link or contacting us. To manage advertising cookies, use our cookie settings; where applicable, we also recognise Global Privacy Control signals. We do not sell personal data for money. However, our use of Google Ads may constitute “sharing” or “targeted advertising” under some US privacy laws. We will not disclose your personal data to outside companies for their own marketing without your explicit consent.
5. Legitimate interests
This means our interest in running and promoting our business. We balance it against your rights and don’t rely on it where your interests override ours. Ask us if you’d like details of the assessment.
6. Cookies and tracking
We use Cookiebot to obtain and record your choices before placing non-essential cookies, wherever consent is required. Essential cookies are always active because they are necessary for the website to function. Subject to your choices, we use Google Tag Manager and Google Analytics to understand how the site is used, Google Ads to measure and target advertising, and Salesforce Account Engagement to manage marketing activity. You can change or withdraw your choices at any time through the cookie settings link. Our Cookie Policy provides details of the cookies and similar technologies we use.
7. Who we share data with
- Our group companies
- Service providers acting on our instructions: website hosting, CRM and marketing automation (Salesforce, Account Engagement), website form providers, Google (analytics and advertising), consent management (Cookiebot), and IT support
- Professional advisers (legal, accounting, insurance, banking)
- Regulators and authorities (such as HMRC and the IRS) where required by law
- A buyer or merger partner if our business changes ownership
We require service providers to protect your data and use it only on our instructions.
8. International transfers
We operate in the US and UK and market to the EU, so your personal data may be transferred between those regions and to locations where our service providers operate. Where required, we rely on safeguards such as adequacy decisions, the UK International Data Transfer Agreement or UK Addendum, and EU Standard Contractual Clauses. Contact [email protected] if you would like more information about the safeguards used for a particular transfer.
9. Security
We use appropriate technical and organisational measures to protect your data and limit access to people with a business need. We have procedures for suspected breaches and will notify you and regulators where legally required.
10. Retention
We keep personal data only for as long as necessary for the purposes for which we collected it, including to meet legal, accounting and reporting requirements. When setting a retention period, we consider the amount, nature and sensitivity of the data, the risk of harm from unauthorised use or disclosure, the purposes of processing, whether those purposes can be achieved another way, and applicable legal requirements. Unsuccessful job applications are deleted two (2) years after the recruitment decision unless you provide consent at the time of application for us to retain your information for consideration for future opportunities. You may request deletion of your personal data at any time by contacting [email protected]. We may retain records beyond this period where required by applicable law or in connection with a legal claim or regulatory matter.
11. Your rights
UK/EU: access, correction, erasure, restriction, objection (including to direct marketing), portability, and withdrawal of consent at any time.
US residents (where applicable): know and access, correct, delete, opt out of the sale or sharing of personal data and targeted advertising, and not be discriminated against for exercising these rights.
Email [email protected] to exercise any of these rights. We may need to verify your identity and may ask for information needed to locate the relevant records. We aim to respond within one month for UK and EU requests and within 45 days for US requests, subject to any extension permitted by applicable law. We do not charge a fee unless the law allows us to do so in the circumstances.
12. Third-party links and changes
Our site may link to third-party sites we don’t control; please read their policies. We’ll update this page when our practices change and revise the date above.
