In this video you’ll hear from Amplifi and Nobia, one of Europe’s leading kitchen manufacturers and retailers, as we discuss the key role people and culture play in a successful, long-term master data management initiative.

Over 5 years, Amplifi and Nobia worked in partnership to deliver the strategy set out to develop a competent and self-sufficient MDM team getting real value from Stibo Systems’ STEP platform. It’s clear throughout this discussion that having a defined strategy on how you intend to set up your team is key. Building a culture of self sufficiency doesn’t work for every company, but it worked for Nobia and the result is a well managed, innovative data team that delivers business value.

Who’s on the expert panel?

  • Tobias Nillson, Group Data & Information Architect, Nobia
  • Stuart Squires, SVP Strategy & Consulting, Amplifi
  • Lisa Haynes, Consulting Director (Nordics), Amplifi

What’s discussed?

  • Why only investing in technology won’t solve your challenges and meet your objectives
  • Why a clear strategy for long-term MDM competence in your team is key to long-term success
  • How embedding a consultancy team into the in-house team delivers better results
  • Why identifying the appropriate levels of responsibility for MDM across the business and IT is critical
  • The importance of investing in the right technology for your people and processes
  • The benefit of engaging external MDM experts to accelerate your team to self-sufficiency

Ready to watch?