What is product information management (PIM)?

Product Information Management refers to the process of managing information about the products that a business sells or manufactures, usually with the intention to use that data to sell or promote the products through multiple digital channels. It can be considered a subset of Master Data Management that focuses exclusively on Product Data, with an emphasis on the data needed to sell and market the product. Product Information Management is often enabled by specialist PIM technology solutions, many of which are also capable of supporting broader Master Data Management initiatives.

Related Content

Product Information Management

Why do eCommerce companies need PIM?

What is PIM?


Our Services

Strategic Consultancy

We work with our clients to understand your business vision and objectives, allowing us to curate a data strategy that compliments your goals. We provide a future state vision with concise requirements and the frameworks to make the right technology selection for you, alongside the organisational change roadmap required for you to become a data driven organisation.

Delivery & Implementation

Amplifi has become the most trusted name globally for the successful delivery of data driven solutions. Our delivery methodology is focused on all the key aspects that make data initiatives successful, focusing on not just the technology implementation but the required change initiative and the supporting quality metrics to ensure long-term, and sustainable success.

Support & Enhance

People see data initiatives as projects, but in fact there is a long term operation that needs to be run and evolve with your changing business. We provide consultancy and support to enhance and troubleshoot your data issues, ensuring the long term success of your initiative.