Welcome to the next episode in our video series in partnership with Stibo Systems, where we discuss the ongoing modernization of Master Data Management (MDM).
In this episode we hear from Chris Colyar, Chief Technology Officer at Amplifi, and Nils Pedersen, SVP Product Management at Stibo Systems as they address some of the common myths and misconceptions that have arisen over the decades MDM has existed.
MDM sits within an industry that is moving at breakneck speed, as the way that companies manage and use their data is continually evolving. MDM is at the core of data management, with Gartner consistently emphasising its importance for data integrity and business success.
What's in this episode?
In this episode, Chris and Nils address a common question from businesses: Why is MDM essential for AI initiatives? As AI gains momentum, the need for clean, well-governed data is more critical than ever. Chris and Nils discuss how MDM provides the foundation for reliable AI outcomes by ensuring data quality, consistency, and governance.
They also explore the symbiotic relationship between AI and MDM - how AI can enhance MDM processes and, in turn, how MDM ensures AI initiatives deliver trustworthy insights aligned with business goals.
Key topics include:
- Why high-quality, well-governed data is critical for effective AI models.
- How MDM supports AI-driven personalization and recommendations by structuring meaningful data.
- Aligning AI initiatives with business goals to achieve measurable outcomes.
- How AI can streamline MDM processes, automating tasks like data intake and preparation.
If you'd be interested in discussing your organization's unique requirements for MDM and AI, our experts are on hand, just get in touch to schedule a chat.
How can Amplifi and Stibo Systems help?
Amplifi’s long-standing, strategic relationship with Stibo Systems is rooted in a mutual ambition for companies to get true value from their data.
Amplifi is the go-to consultancy when it comes to Stibo Systems. When you combine the power of STEP with Amplifi’s unrivalled expertise in data strategy, technology implementation and solution support you get a match made in data heaven.
Today, we have one of the largest Stibo Systems delivery capabilities globally with over 40 combined customers, and our consulting team has been involved with over 150 Stibo Systems implementations.
Find out more about our partnership, with examples of joint case studies, in our guide Taking the next STEP with Stibo Systems below.
