Video Series: Episode 3 | “How can you prove the ROI of MDM?”


Welcome to the third episode in our video series in partnership with Stibo Systems, where we discuss the ongoing modernisation of Master Data Management (MDM).

In this episode we hear from Chris Colyar, Chief Technology Officer at Amplifi, and Nils Pedersen, SVP Product Management at Stibo Systems as they address some of the common myths and misconceptions that have arisen over the decades MDM has existed.

MDM sits within an industry that is moving at breakneck speed, as the way that companies manage and use their data is continually evolving. MDM is at the core of data management, with Gartner consistently emphasising its importance for data integrity and business success.

What's in this episode?

In this episode we discuss the expectation that an MDM initiative comes alongside a significant investment – both financially and in the change-management required for your people and processes. However, if you are clear on the business outcomes you expect from it, the return will be even more significant.

Key topics include:

  • The high-level challenges faced by organisations that you can link to a value statement for MDM
  • The immense ROI that MDM can deliver – not just on its own but from the additional value it drives from other data and business initiatives it can enable
  • The pay-off from realising value rapidly on long-term investment and adoption


If you'd be interested in hearing more, or discussing how MDM might fit into your wider data ecosystem, get in touch to schedule a chat with our MDM experts.

How can Amplifi and Stibo Systems help?

Amplifi’s long-standing, strategic relationship with Stibo Systems is rooted in a mutual ambition for companies to get true value from their data.

Amplifi is the go-to consultancy when it comes to Stibo Systems. When you combine the power of STEP with Amplifi’s unrivalled expertise in data strategy, technology implementation and solution support you get a match made in data heaven.

Today, we have one of the largest Stibo Systems delivery capabilities globally with over 40 combined customers, and our consulting team has been involved with over 150 Stibo Systems implementations.

Find out more about our partnership, with examples of joint case studies, in our guide Taking the next STEP with Stibo Systems below.

Download | Taking the next STEP with Stibo Systems

Amplifi Stibo Partnership Booklet Existing Customers Mockup