Welcome to the second episode in our video series in partnership with Stibo Systems, where we discuss the ongoing modernisation of Master Data Management (MDM).
Throughout this series we hear from Catherine Cherry, Practice Director – Master Data Management at Amplifi, and Matthew Cawsey, Director, Product Marketing & Solution Strategy at Stibo Systems in discussion with Elliott Clarkson, VP Global Marketing at Amplifi. In each episode we address some of the common myths and misconceptions that have arisen over the decades MDM has existed.
MDM sits within an industry that is moving at breakneck speed, as the way that companies manage and use their data is continually evolving. MDM is at the core of data management, with Gartner consistently emphasising its importance for data integrity and business success.
What's in this episode?
In this episode, we explore the benefits of working with a solution partner like Amplifi when it comes to implementing or enhancing MDM. As organisations increasingly consider managing MDM in-house, we delve into whether this shift is truly beneficial, or if it exposes hidden risks that could impact long-term success.
We discuss the complexities of MDM, highlighting why it’s more than just ‘plug and play’ technology, as well as the need for specialised expertise and experience in areas like strategy, technology architecture, data modelling, change management and system integration - skills that are often developed through years of hands-on experience with MDM.
The conversation highlights the importance of maintaining a strategic perspective, the potential risks of underestimating the complexities of MDM, and how organisations can effectively balance their internal capabilities with the invaluable support of external expertise.
Key topics include:
- The evolving landscape of MDM and the increasing assertion by companies that they can manage MDM internally.
- The potential pitfalls of relying solely on in-house capabilities without leveraging external expertise.
- How businesses can strike the right balance between internal MDM efforts and external partnership support.
If you'd be interested in hearing more, or discussing your unique MDM requirements, get in touch to schedule a chat with our resident Amplifi MDM expert Catherine Cherry, Practice Director - Master Data Management.
How can Amplifi and Stibo Systems help?
Amplifi’s long-standing, strategic relationship with Stibo Systems is rooted in a mutual ambition for companies to get true value from their data.
Amplifi is the go-to consultancy when it comes to Stibo Systems. When you combine the power of Stibo Systems STEP with Amplifi’s unrivalled expertise in data strategy, technology implementation and solution support you get a match made in data heaven.
Today, we have one of the largest Stibo Systems delivery capabilities globally with over 40 combined customers, and our consulting team has been involved with over 150 Stibo Systems implementations.
Find out more about our partnership, with examples of joint case studies, in our guide Taking the next STEP with Stibo Systems below.
