Axis

Are you limiting the business impact of your most valuable data?

Axis is Amplifi's AI-driven service designed to transform complex, unstructured data into trusted, enterprise-ready data products.

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300+

Global clients

Recognized by Gartner®

Market Guide for AI and Data & Analytics Services Providers

axis

Delivering structure from chaos

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By combining intelligent attribute extraction, structure inference, and robust data modelling with quality and governance frameworks, Axis converts unstructured data like PDFs, images, invoices and contracts into standardised, structured datasets.

The result? Data that can be governed, validated, searched and reused at scale – reducing the time, costs and effort spent understanding context. Axis accelerates insight, decision-making and value from your most valuable information assets… every time.

Get in touch to explore how Axis can unlock the full value of your unstructured data and accelerate your journey to trusted, business-ready data.

Operational Efficiency & Commercial Impact

Drive cost reduction and operational scale by eliminating manual data handling and re-keying.

Data & AI Readiness

Unlock the value of previously unusable data by transforming it into structured, reusable enterprise assets.

Risk, Compliance & Control

Strengthen governance and reduce regulatory exposure with structured, audit-ready data.

Amplifi has been recognized by Gartner® for 10 years as an expert data consultancy for AI, Data & Analytics, and MDM Service Providers.

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real results

Featured case studies

Troy: Building AI‑driven product classification capabilities

Troy replaced manual, spreadsheet-based classification with Amplifi's AI-powered approach. Axis provided a private classification solution that processes products at scale while improving accuracy over time. The programme also established Troy’s internal AI and data capabilities, creating a foundation for future innovation and a more data-driven operating model.

Accelerating ETIM classification through AI-led automation

A manufacturer rapidly aligned product data to the ETIM classification standard with Axis. Using AI-driven classification, Amplifi transformed thousands of products in just two weeks, a process that would have taken months manually. The approach reduced manual effort and created structured, reusable data aligned to industry standards.

NMBS: Mapping legacy product data to a scalable classification model

Axis delivered improved product categorisation across a large and complex dataset by delivering an automated classification approach, processing over a million product records in structured batches. This reduced reliance on manual mapping and established a scalable foundation for consistent data usage and improved operational efficiency.

business challenges

Do any of these sound familiar?

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Where unstructured data creates friction, Axis provides a clear path to structured, trusted outcomes.

CHALLENGE	SOLUTION
Data locked in PDFs, scans, images	Structured datasets with defined attributes
Manual processing teams	Automation or assisted automation
Inconsistent formats across suppliers	Standardised attributes and values
Poor data quality	Attribute-level validation and data quality rules
Data can’t be reused	Data products that can be shared, governed and monetised

Products needing classification

30,000

Complex product data categories across 30,000 SKUs

4 level-heirachy

Products needing classification

30,000

Complex product data categories across 30,000 SKUs

4 level-heirachy

Troy: Building AI and ML product classification capabilities to boost operational efficiency Amplifi helped Troy streamline their product classification process using AI and machine learning, reducing manual input and improving accuracy, while also laying the foundation for future AI-driven innovation.

consultation request

Book an initial consultation for Axis

Our team would be happy to help you identify where your unstructured data is limiting business impact and consider how Axis can turn it into structured, usable value.

Reach out via the form and we'll be in touch to get an initial consultation booked in with our experts.

Our approach

Delivering structure from chaos

Axis combines a proven framework with a tailored delivery model, ensuring every engagement is shaped around your unique data landscape, priorities and outcomes.

While the methodology is structured, the implementation is always bespoke, typically delivered over 3-8 weeks depending on complexity and scale.

Strategy

We identify where unstructured data is constraining business value, pinpointing the highest-impact use cases aligned to your commercial and operational priorities.

Implementation

We deploy AI-driven extraction and structure inference, integrating outputs into your existing data platforms to create governed, enterprise-ready datasets.

Enablement

We package outputs as scalable data products, enabling reuse, governance and long-term value realization across the business.