Jackson Family Wines and Amplifi Craft a Recipe for Data Governance Success

For Jackson Family Wines, every bottle reflects generations of craft, care, and commitment. But behind that artistry is a complex business that depends on trusted data across vineyards, wineries, production, transportation, and distribution.

As the company continued to grow across 40 wineries and multiple regions, Jackson Family Wines needed a clearer path to improve data visibility, reduce time spent chasing issues, and give teams more confidence in the information they rely on every day.

Amplifi partnered with Jackson Family Wines to assess the current state of their data governance program and identify practical opportunities for improvement. Together, the teams developed recommendations designed to build on what was already working, create momentum through quick wins, and establish a stronger foundation for long-term data trust and business insight.

Jackson Family Wines attempted to address their data challenges several times over the years. But without a right-sized approach, the projects struggled to gain traction.

Realizing the critical role of people and processes, they prioritized further maturing their data governance strategy. That’s when Amplifi caught their eye.

They were drawn to Amplifi’s ability to identify opportunities to streamline processes and provide recommendations for improving data trust and visibility. They felt confident that Amplifi could build upon what’s already working and make recommendations for how to solve their data problems over time.

“Our experience shows that bringing together the entire organization — aligned with the right strategy and processes — is really where a data governance program thrives,”

“We were incredibly excited to work with the amazing team at Jackson Family Wines, from both the business and technical side, to develop a strategy and path forward, including how they can transform their current data infrastructure into an asset for the future.”

Bobby WarnickPresident North America, Amplifi

To help Jackson Family Wines accomplish their goals, Amplifi launched a Data Governance Assessment and strategy engagement. The consultants jumped in to review the current state and gather details about their end-to-end operations.

“We were blown away by the attention to detail that goes into their winemaking process,” remarked John.

“We knew there were great opportunities to improve their data visibility throughout the enterprise, giving them greater insights into data relationships across product, location, customer, and beyond.”

John PhanCGO, Amplifi

Through the engagement, Amplifi provided recommendations to Jackson Family Wines to help them:

• Free data from silos
• Create a plan for quick wins and long-term success
• Establish consistency in data quality processes and reporting
• Gain better data insights across the enterprise

Now, armed with tangible actions and a strategy for the future, Jackson Family Wines has the foundation it needs to take the next steps on their data journey.