Overview
Building a scalable foundation for product data growth
A global furniture manufacturer needed a more flexible, scalable way to manage complex product data across brands, regions, and sales channels. With hundreds of configurations and a growing digital shelf presence, siloed spreadsheets and manual processes made it difficult to maintain consistent, accurate product information or deliver the seamless customer experiences buyers expected.
Amplifi helped the manufacturer implement Salsify PIM and establish a connected product data strategy that improved accuracy, streamlined collaboration, and supported faster, more consistent content delivery. By centralizing product information and creating stronger workflows, the business gained the foundation it needed to scale digital growth, improve operational efficiency, and serve customers with greater confidence across every channel.
Challenges
Data Landscape: Overcoming their data challenge
The company’s offerings span various settings, including healthcare, industrial, and office environments, each with unique demands and standards. For example, in healthcare alone, they needed to ensure products met strict regulatory requirements and supported hygienic practices. Industrial settings required durable and ergonomic solutions that could withstand harsh conditions, while office environments emphasized flexibility and comfort to enhance productivity.
The manufacturer also wanted to provide customers with educational content along with product suggestions to assist them in making informed decisions about sit-stand desks, proper posture, and healthy work habits. To drive these initiatives, the client needed to effectively manage and enrich data throughout the entire product lifecycle. However, siloed spreadsheets and manual processes stood in the way. Employees and teams struggled to communicate and collaborate, ultimately leading to inconsistent customer experiences.
Solution
How Amplifi helped
The global furniture leader turned to Amplifi to create a scalable digital shelf solution, leveraging the Salsify Product Information Management (PIM) platform. Identifying pain points and challenges placed the project on the right track from the start. Amplifi formulated a roadmap for a flexible data strategy to drive the manufacturer’s initiatives – including meeting evolving customer needs, adapting for the digital shelf, expanding configurable offerings, and improving regional partner relationships.
Centralizing all product data into a single platform helped the company improve data accuracy and consistency across products, channels, and regions. Workflows were also established for collaboration and efficiency. Amplifi implemented automated processes and dynamically assigned ownership to tasks – helping to streamline communication and accountability while keeping messaging consistent across customer experiences. Our consultants ensured that configuration and integrations were built for the most impactful outcomes.
To support agile product launches and selling on the digital shelf, Amplifi also improved content enrichment processes. A workflow was created to streamline enrichment throughout the product lifecycle, including new item setup. At every step, Amplifi delivered project planning and coordination, ensuring cross-functional teams met deadlines and inter-organizational dependencies were accounted for in the PIM program.
The manufacturer relied on our team of PIM experts for process definition, data governance, data clean-up, and customer enablement through training and change management. To help the project run smoothly, we assisted with platform-related questions and issues, day-to-day technical inquiries, in-app questions, formula and validation questions, readiness report setups, and enhancement requests.
Results
Achieving sales growth and operational excellence
With Salsify PIM in place, the manufacturer has reached its goal of accelerating sales growth via the digital shelf – increasing the percentage and readiness of online SKUs, as well as the number of channels for syndication. Improved process efficiency, data standards, and the development of digital catalogs empower distributors to self-serve. The client can also easily syndicate high-quality product data directly from PIM to integrated retail channels and the brand website – helping boost speed to market and ensure a consistent customer experience.
Along with efficiency, PIM helps the company reduce operational costs and legal/retainer fees, with the Head of Product Data at the client commenting:
“We knew that to keep up with the evolving landscape, we needed to revamp our data and digital strategy. Amplifi’s partnership and expertise in implementing the Salsify PIM platform was the perfect solution for us. We were able to centralize product data, collaborate more efficiently, and improve accuracy and consistency across channels, resulting in increased sales growth on the digital shelf.”
Global Furniture ManufacturerHead of Product Data
