Transforming product data strategy for a global outdoor apparel manufacturer

For this global outdoor apparel manufacturer, product data had become too complex, disconnected, and inconsistent to support the pace of the business. Multiple brands, regions, systems, and ways of working made it difficult to create a shared view of product information or scale new processes with confidence.

Amplifi partnered with the organization to bring structure, alignment, and momentum to its product data transformation. By defining a clear MVP, creating a global data model, and guiding a phased Salsify rollout, Amplifi helped the business move from fragmented product information toward a governed, scalable PIM foundation built for long-term growth.

Managing tens of thousands of SKUs across multiple product categories, brands, and global markets, this outdoor apparel manufacturer faced significant data management challenges. With extensive seasonal lines, regional variants, and multilingual requirements, the complexity was further amplified by operations spanning North America, Europe, and Asia, and a global supply chain with dozens of factories and independently operating brands.

Before partnering with Amplifi, the manufacturer was managing product data across multiple systems with little consistency or data governance. Each brand within the business operated independently, leading to conflicting definitions, duplicated effort, and significant friction when trying to scale or collaborate across markets. There was no shared operating model, and product processes varied wildly between teams and regions.

Further complicating the initiative was the organization’s prior experience with a failed PIM implementation, which left internal stakeholders skeptical about change and cautious about committing to a new approach. With no clear definition of a minimum viable product (MVP) for the new system and competing brand priorities, the organization needed both a strategic advisor and a trusted implementation partner.

Amplifi was selected to lead the design and deployment of a global Product Information Management (PIM) solution that could support the business now and scale into the future.

To avoid repeating past mistakes, Amplifi and the client agreed to separate the discovery phase from the broader implementation. This allowed for a focused effort to align on a clear, realistic MVP and define a long-term rollout data strategy that would serve the needs of all brands and regions.

During discovery, Amplifi worked closely with stakeholders to map the organizational landscape, identify key challenges, and build consensus around a phased rollout plan. A global data model was designed to ensure harmonization across brands, enabling the team to increase velocity as additional business units joined the program.

Amplifi also played a critical role in helping the client navigate its transition to Agile delivery. While the organization had recently adopted this approach, Amplifi recommended a hybrid approach for the MVP delivery to balance speed with stability and protect against scope creep. Roles and responsibilities were clearly defined across technical teams, especially around integrations, allowing for a smooth and collaborative implementation process.

By investing the time upfront to align stakeholders and define a shared vision, the organization was able to create a strong foundation for global PIM success on the Salsify platform. Teams across brands and regions are now working from a harmonized workflow with a standardized data model, significantly reducing duplication and wasted effort during brand rollouts.

A clearly defined implementation roadmap has brought consistency to product information processes and enabled better change management across the enterprise. The organization is now positioned to roll out their PIM platform at pace, with a scalable data strategy and unified data governance model that supports future growth, innovation, and digital transformation.