Glossary

What is Artificial Intelligence (AI)?

Artificial Intelligence refers, in general, to the practice of developing computer systems which are capable of performing tasks which would normally require human intelligence. This encompasses a range of applications such as computer vision, natural language processing, problem solving and translation. In data management, traditional practices and solutions are often augmented by Artificial Intelligence techniques (including Machine Learning) to deliver aspects that would be time consuming, costly or complex for humans to provide.

26th August 2026

Unlock real business value from generative AI with six expert strategies that help organizations build strong data foundations, improve decision-making, and drive measurable outcomes with confidence.

DATA EXPERTS FOR THE AI ERA

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Every organization is at a different stage in its data journey, so we start where our clients are. Whether you're defining a strategy, improving data foundations or looking to scale AI across your business, Amplifi can help.

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Data & AI Strategy

We define data strategies that make AI, and all positive change, possible, aligning architecture, governance and operating models to turn ambition into safe, scalable outcomes.

Trusted Data Foundations

We build governed, high-quality data foundations so AI models and business decisions are based on data the business can trust.

Enterprise AI & Analytics

We design and deliver modern data and AI platforms that transform trusted data into real-time insight, prediction and action using appropriate mixes of ML, GenAI and multi-modal AI.