Glossary

What is Cloud Computing?

Cloud Computing refers to the on-demand availability of computing resources – such as applications, virtual machines and storage – over the internet. Cloud services are often enabled by the sharing of resources in order to achieve economies of scale. Cloud resources are typically provided on a subscription or 'pay as you go' model. Providers such as Microsoft Azure and AWS offer a range of Cloud Services on demand. Businesses increasingly utilise cloud computing services as a more flexible alternative to traditional 'on-premise' solutions, such as physical servers, datacentres and networks.

26th August 2026

Build a modern data ecosystem that delivers business value. Explore practical guidance on data strategy, governance, operating models and platform architecture to create a scalable foundation for trusted, data-driven decision-making.

DATA EXPERTS FOR THE AI ERA

Our services

Every organization is at a different stage in its data journey, so we start where our clients are. Whether you're defining a strategy, improving data foundations or looking to scale AI across your business, Amplifi can help.

Talk to a data expert View all services

Data & AI Strategy

We define data strategies that make AI, and all positive change, possible, aligning architecture, governance and operating models to turn ambition into safe, scalable outcomes.

Trusted Data Foundations

We build governed, high-quality data foundations so AI models and business decisions are based on data the business can trust.

Enterprise AI & Analytics

We design and deliver modern data and AI platforms that transform trusted data into real-time insight, prediction and action using appropriate mixes of ML, GenAI and multi-modal AI.