Glossary

What is Data Strategy?

There are many interpretations of the term 'Data Strategy', but at Amplifi we like the following definition, from MIT: "[A data strategy is] a central, integrated concept that articulates how data will enable and inspire business strategy.” This, for us, sums up the key ingredient of a data strategy: identifying the importance of data in achieving the overall business objective. The data strategy should describe how data will help meet key business goals, along with key data initiatives and organisational changes required to support this.

26th August 2026

Create a data strategy that delivers measurable business value. Discover 6 expert tips to align data with business goals, build momentum with quick wins and turn strategy into actionable outcomes.

DATA EXPERTS FOR THE AI ERA

Our services

Every organization is at a different stage in its data journey, so we start where our clients are. Whether you're defining a strategy, improving data foundations or looking to scale AI across your business, Amplifi can help.

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Data & AI Strategy

We define data strategies that make AI, and all positive change, possible, aligning architecture, governance and operating models to turn ambition into safe, scalable outcomes.

Trusted Data Foundations

We build governed, high-quality data foundations so AI models and business decisions are based on data the business can trust.

Enterprise AI & Analytics

We design and deliver modern data and AI platforms that transform trusted data into real-time insight, prediction and action using appropriate mixes of ML, GenAI and multi-modal AI.