Glossary

What is Product Information Management?

Product Information Management refers to the process of managing information about the products that a business sells or manufactures, usually with the intention to use that data to sell or promote the products through multiple digital channels. It can be considered a subset of Master Data Management that focuses exclusively on Product Data, with an emphasis on the data needed to sell and market the product. Product Information Management is often enabled by specialist PIM technology solutions, many of which are also capable of supporting broader Master Data Management initiatives.

26th August 2026

How to uncover the data problems undermining AI, analytics and trusted decision-making, with five case files, practical first moves and a self-check to test your own foundations.

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