Amplifi announces partnership with Data & AI Literacy Academy
A partnership bringing together data management and data & AI literacy expertise to support adoption and value across data and AI transformation programmes.
LONDON [23 April 2026] – Amplifi, a data and AI management consultancy, today announced a new partnership with Data & AI Literacy Academy, a specialist provider of data & AI literacy education and enablement.
As organisations continue to invest in data, analytics, and AI, many face challenges not only in establishing strong data foundations, but also in ensuring initiatives are understood, adopted, and used effectively across the business.
This partnership is built on the shared understanding that data and AI management is not purely technical; it’s equally cultural, which is why data & AI literacy is increasingly recognised as critical to translating data and AI investment into meaningful business outcomes.
Nearly 2 in 3 leaders report data and AI skills gaps in their organisation, yet fewer than half provide any formal literacy training to address them. [1]
Data CampThe State of Data & AI Literacy
Together, the partnership will help organisations tackle both the technical and human side of data and AI transformation: with Amplifi’s expertise in data and AI strategy, governance, and data foundations balanced with Data & AI Literacy Academy’s focus on improving data understanding, confidence, and data and AI literacy across teams.
By pairing strong data foundations with the education and enablement needed to use data and AI with confidence, teams will gain greater adoption, and projects will move more seamlessly from strategy to execution.
Both partners have seen firsthand that data and AI literacy can be a bridge between data and AI investment and successful project implementation. For some businesses, successful data and AI management will necessitate a reimagining of the role of data and AI within the organisation, fostering a mindset where data and AI are treated with the same strategic consideration as other core business functions. This cultural evolution doesn’t happen overnight with a project delivery; it requires dedication to data and AI culture and literacy that thrives on scale.
“Data and AI initiatives succeed only when they are understood and adopted across the organisation, not just within a data team, and certainly not just off the back of a technology implementation. By partnering with Data & AI Literacy Academy, we’re reinforcing our long‑held belief that people are fundamental to value realisation, and leaning into their expertise in delivering wide engagement and adoption.”
Stuart SquiresSVP Strategy & Consulting at Amplifi
“Organisations are spending millions on data and AI and still not seeing the returns they expected. In most cases, the strategy is sound and the technology works. What’s missing is a workforce that knows how to use it. That’s the gap we close.”
Greg FreemanCEO at Data & AI Literacy Academy
About Data & AI Literacy Academy
Data & AI Literacy Academy is a UK-based specialist provider of data and AI literacy programmes for enterprise organisations. Founded in 2022 by CEO Greg Freeman, the business has worked with some of the world’s most recognised organisations, including Aer Lingus, Bentley Motors, BAE Systems, and Grant Thornton, to deliver education and change management that build genuine data and AI capability, drive technology adoption, and create lasting data and AI culture.
Named in the Sifted 100: UK & Ireland 2026, Data & AI Literacy Academy is a rapidly growing team of education specialists and technologists based in the Midlands. To find out more, visit www.dl-academy.com
About Amplifi
Amplifi is your trusted data and AI partner helping businesses maximise the full potential of their data.
Whether you are starting with a secure data foundation, scaling your analytics and AI practice, or implementing an innovative strategy, we partner with you to ensure that results are amplified across your organisation.
From retail, distribution, manufacturing, and CPG to healthcare and finance, our clients share one goal: to use data better. To empowering decision-making, fueling success, and driving sustainable growth.
Our deep expertise in data strategy, data foundations, and AI and analytics makes us a true partner at any stage of your data journey.
