Welcome to the next episode in our video series in partnership with Stibo Systems, where we discuss the ongoing modernization of Master Data Management (MDM).
In this episode we hear from Chris Colyar, Chief Technology Officer at Amplifi, and Nils Pedersen, SVP Product Management at Stibo Systems as they address some of the common myths and misconceptions that have arisen over the decades MDM has existed.
MDM sits within an industry that is moving at breakneck speed, as the way that companies manage and use their data is continually evolving. MDM is at the core of data management, with Gartner consistently emphasising its importance for data integrity and business success.
What’s in this episode?
In this episode, Chris and Nils tackle a question many organizations ask: Is Master Data Management (MDM) simply an IT function, or does it deliver real business value? They discuss why successful MDM programs require close collaboration between IT and business functions, and how keeping business outcomes at the forefront ensures MDM initiatives remain impactful and sustainable.
Chris and Nils share real-world insights on how business-driven MDM supports continuous improvement, reduces silos, and adapts over time, avoiding the pitfalls of “shelfware.”
Key topics include:
- Why collaboration between business and IT is essential for MDM success.
- IT’s role in implementation and governance, with business outcomes leading the way.
- Tips for prioritizing MDM initiatives so they stay responsive to changing needs.
- How continuous business involvement keeps MDM adaptive and impactful.
If you’d be interested in discussing your organization’s unique requirements for MDM, our experts are on hand, just get in touch to schedule a chat.
