Build the trusted data foundations your organisation needs to scale AI, analytics and data products
As organisations modernise their data platforms and push for faster, smarter insight, one capability continues to hold everything together: Master Data Management. But MDM is no longer just about compliance or a single source of truth. It’s about trusted, governed, reusable data that powers real business outcomes.
What’s in the guide?
Created in partnership with Profisee, this guide draws on insight from Stuart Squires (SVP Strategy & Consulting, Amplifi) and Malcolm Hawker (Head of Data Strategy, Profisee) to show how MDM has evolved into a strategic enabler of modern data strategies. You’ll learn:
- How MDM has shifted from gatekeeping to enablement
- Where MDM fits in Microsoft Fabric’s bronze, silver and gold layers
- How to govern at scale across federated, domain-led models
- Why trusted data products start with MDM
- How Lexmark and Ness are already seeing results
- The business processes MDM improves, from quote-to-cash to customer onboarding
