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Webinar | Amplifi x Profisee: Where does MDM fit in a modern world?
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Don't build AI on messy data foundations
Modern data platforms are moving left, right and center with AI and advanced analytics. Where does master data management (MDM) fit in? The answer: right at the core.
Join Profisee and Amplifi on Tuesday, 14th October at 10am EST / 3pm BST for a 30-minute insight-packed webinar that redefines the role of MDM in the age of Microsoft Fabric, medallion architecture, and data products.
You'll hear from:
Arun Chander - VP Strategic Service Development at Amplifi
Malcolm Hawker - Chief Data Officer at Profisee
Whether you’re building your first data platform or scaling enterprise AI, you’ll learn how MDM is not just still relevant – it’s mission critical.
We’ll explore how MDM has evolved into a scalable foundation for data governance, enabling trusted, reusable, and governed data products that power real business outcomes.
The session will cover:
- Why MDM remains essential in the era of AI, analytics, and data platforms
- How Microsoft Fabric and medallion architectures demand clean, governed data
- What modern data governance looks like and the role of MDM in enabling it
- The mindset shift: from narrow MDM use cases to scalable, enterprise-wide platforms
- Real examples and visuals to bring it all to life
