Video Series: Episode 4 | “Why should you consider buy versus build with MDM?”


Welcome to the fourth episode in our video series in partnership with Stibo Systems, where we discuss the ongoing modernization of Master Data Management (MDM).

In this episode we hear from Chris Colyar, Chief Technology Officer at Amplifi, and Nils Pedersen, SVP Product Management at Stibo Systems as they address some of the common myths and misconceptions that have arisen over the decades MDM has existed.

MDM sits within an industry that is moving at breakneck speed, as the way that companies manage and use their data is continually evolving. MDM is at the core of data management, with Gartner consistently emphasising its importance for data integrity and business success.

What's in this episode?

In this episode we discuss one of the key debates in the MDM space: should organizations build their own MDM solutions or buy from established vendors? With decades of experience in MDM, they dismantle common myths surrounding the build vs. buy dilemma and provide practical advice for companies navigating this decision.

Key topics include:

  • The pros and cons of building MDM in-house versus buying a vendor solution.
  • The importance of a dedicated MDM software platform for data governance and business success.
  • Why partnering with experienced vendors and leveraging their roadmaps ensures long-term MDM success.
  • The value of choosing the right integrator and ensuring alignment with business outcomes.


If you'd be interested in discussing your unique business case for buying or building an MDM solution, our experts are on hand, just get in touch to schedule a chat with our MDM experts.

How can Amplifi and Stibo Systems help?

Amplifi’s long-standing, strategic relationship with Stibo Systems is rooted in a mutual ambition for companies to get true value from their data.

Amplifi is the go-to consultancy when it comes to Stibo Systems. When you combine the power of STEP with Amplifi’s unrivalled expertise in data strategy, technology implementation and solution support you get a match made in data heaven.

Today, we have one of the largest Stibo Systems delivery capabilities globally with over 40 combined customers, and our consulting team has been involved with over 150 Stibo Systems implementations.

Find out more about our partnership, with examples of joint case studies, in our guide Taking the next STEP with Stibo Systems below.

Download | Taking the next STEP with Stibo Systems

Amplifi Stibo Partnership Booklet Existing Customers Mockup