Skip to content

DCAM®

Why choose Amplifi as your DCAM® partner?

Data & AI Strategy

As a global DCAM Authorized Partner, Amplifi combine our years of experience in developing and delivering data strategies with a tried and tested independent framework that measures your data capabilities and outlines the key areas you need to evolve.

AUTHORISED PARTNER

How does DCAM® work?

DCAM® – the Data Management Capability Assessment Model – is developed and maintained via collaboration of EDM Association members such as Amplifi. The DCAM® framework consists of various dimensions or domains, each representing a specific aspect of data management. These dimensions include data governance, data architecture, data quality, data integration, data security and privacy, metadata management, master data management, and more. Each dimension is further divided into subcategories, which contain specific criteria and maturity levels to assess an organization’s capabilities.

The purpose of DCAM® is to provide a standardized and comprehensive assessment of an organization’s data management practices. By using the model, organizations can identify areas of strength and areas that require improvement in their data management strategies. The assessment results can then be used to prioritize initiatives, allocate resources effectively, and develop a roadmap for enhancing data management capabilities.

DCAM® serves as a valuable tool for organizations aiming to establish a mature and effective data management program. It promotes best practices, supports data-driven decision-making, and enables organizations to align their data management efforts with business objectives and regulatory requirements.

Amplifi is a global DCAM® Authorized Partner

Our team has been through rigorous training to ensure we are equipped to complete and deliver DCAM® assessments to the high standard set by the EDM Association.

our clients

Which leading brands have trusted Amplifi with their data and AI?

understanding your capabilities

What are the key benefits of DCAM®?

DCAM® has multiple benefits and empowers organizations to truly benchmark their current state to identify how best to reach an outcome that shows measurable improvement. As a DCAM® Authorized Partner, Amplifi will conduct an objective assessment to identify the current state of your data capabilities and compare your organization to your peers in the industry.

01

Align your capabilities with your organizational needs and strengthen your business case

Align your data capabilities with your corporate strategy and in doing so ensure that you focus on the right data initiatives. With Amplifi expertise, unbiased peer group analysis, proven processes and target outcomes your case for funding data initiatives will be more impactful.

02

Create actions that drive results

Create actionable priorities while producing measurable, benchmarked results that deliver value quickly whilst moving towards strategic goals, by applying the industry leading framework.

03

Apply best practice

Establish a mature data management function that supports corporate transformation, advanced analytics such as AI and ML, and modern approaches such as Data Mesh.

Request an assessment

Interested in a Data Capability Health Check?

If you are new to DCAM® or looking for a health check on your data, our expert team can run a high-level evaluation based on DCAM® to diagnose your key challenges.

The full DCAM® assessment is based on 100s of questions, artifact gathering and scoring over a 4-6 week period. Amplifi’s Data Capability Health Check uses the same 8 key components – from establishing a data management foundation through to the application of analytics – but can be completed in 1-2 hours.

The outcome for you is a high-level Data Action Report that can form the basis of a discussion for the best next steps for you to take to address your highest priority data initiatives or open the door to a full DCAM® assessment.

framework

What are the core components of DCAM®?

The eight key components of DCAM® provide a structured framework across both the data supply chain – from establishing a data management foundation through the application of analytics. The eight core components are made up of 38 data capabilities and 136 sub-capabilities.

The latest DCAM® v3 includes an eighth component for Analytics Management, formalizing how the analytics activities of an organization are structured, executed, and managed to ensure they align with data management activities.

Insights

Further reading

Governance, AI and Sustainability: Insights from our Data Leaders dinner in Copenhagen At a recent dinner in Copenhagen, co-hosted by Amplifi Profisee and EDM Association, data leaders discussed the realities of governance, AI and sustainability. Discover the key challenges, shared pain points and takeaways shaping data strategy today.

Request more information from our DCAM® team

Whether you are interested in a full DCAM® assessment or requesting a Data Capability Health Check please fill out the form and our team will be in touch.