7 MDM myths debunked by data experts
Master Data Management is ever changing is this fast paced world. With all the change, the same questions and challenges are raised, let's look at the common myths.
Customer Master Data Management
Customer data will always be relevant.
Collating and maintaining accurate, reliable data is crucial to understanding your customer, creating exciting and relevant data initiatives and supporting your business goals.
Once you’ve gathered the right data and defined your ‘golden record’, you open the door to a whole host of data-driven possibilities.
200+
MDM Implementations
10 years
Recognized by Gartner®
Overview
Customer Data Management
Analyze and understand your customer in the digital age with Customer MDM (CMDM). Customer Master Data Management is an integral discipline in your wider Master Data Management strategy providing you with the ability to track the history of customer interactions, improve the revenue generated from targeted marketing campaigns and establish more meaningful relationships with your customers.
Which leading brands have trusted Amplifi with their data and AI?
Customer Data Management
What is Customer Data Management?
Customer Master Data Management seeks to create an accurate single source of truth for your customer data, where records can be managed and created centrally, or integrated from other sources – while seamlessly avoiding duplications and data crossover.
By providing customer data in a single, effectively governed platform, you’ll have a single customer view which accurately describes your customers across all data sources and channels.
Master Data Management (MDM) ensures your data always displays a single version of the truth across every channel, function and system in your business – Customer MDM becomes the single reliable source of all your customer data. With Amplifi’s support, you’ll be able to select, interpret and digest your data like never before.
a critical capability
Benefits of customer data management
Effective Customer MDM can help you to track history of customer interactions, avoid duplication in data processing and gain more accurate customer insights to deliver more value to your organization:
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01
Spending insight
Track broader spending habits and create your own, more detailed demographics.
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02
Smarter targeting
Target your customers with relevant promotions, marketing and services.
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03
Deeper engagement
Engage with your customers at a deeper, more personal level.
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04
Brand loyalty
Create bespoke experiences to enhance brand loyalty.
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05
Connected view
Discover hierarchies and links to present the right information to the right individuals.
Guide download
How do you define your customer?
Build a trusted customer data foundation with proven strategies to create a golden customer record, break down data silos and turn customer insights into smarter decisions, stronger engagement and sustainable business growth.
Why CMDM matters
Why do you need customer data management?
“Why do we need Customer MDM when we already have a solid CRM strategy?”
It’s a question we hear often from business leaders and IT teams. A CRM is very effective at helping you build and manage customer relationships, but it delivers little value without first understanding who your customers are. That’s what Customer MDM makes possible.
Just as MDM harmonizes data across an organization, CRM is only effective when the customer data behind it is accurate and reliable. That’s why a clear Customer Data Management strategy is vital.
Depending on the size of your organization and what you need from your master data, Customer MDM can dramatically amplify the value of your existing CRM and deliver a far more valuable customer experience in the process. Without it, you risk misunderstanding your customers, producing irrelevant content and misaligning your products and services with your audience.
CRM tells you what happened. CMDM tells you who it happened to.
A CRM is only as good as the customer data feeding it. Customer MDM makes sure that data is accurate, deduplicated and trusted.
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