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Master data in a single, governed source

Master Data Management (MDM) ensures your master data always represents a single version of the truth for your core business data across every channel, function and system in your business.

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What is Master Data Management?

Otherwise understood as creating a ‘single version of the truth’, master data management is the discipline through which your master data can be ensured to be of high quality and fit for your business needs. Master data management helps businesses remove data silos and achieve a source of master data for the entire business to utilise. The result is master data – be it customer, product, employee or other records – that supplies the same, accurate information wherever it is accessed.

Master data management is carried out not only through MDM technology but with the assistance of experts, like Amplifi to ensure that you consider every component for success. We formulate a strategy based not only on how your data is processed but on its role within your business.

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MDM with Amplifi

At Amplifi we pride ourselves on combining our master data management expertise with specialist knowledge from leaders in the MDM field. We personalise our approach based on your business needs, to ensure your goals are met.

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Our Approach

The building blocks of Master Data Management


Amplifi's approach to MDM aligns with Gartner’s seven building blocks for successful data management. We have a wealth of experience advising clients in virtually every sector, and a range of partnerships with leading technology vendors, including those below. Every Amplifi approach is based on the following principles:

Vision – what you want to achieve with your master data.
Strategy – how you are going to get there.
Governance – the controls around how people, processes and systems interact with your data.
Organisation – the roles of individuals and groups in your business to author, manage, consume, and maintain master data.
Process – the business processes through which master data is created, updated, and used.
Performance metrics – how you will measure your MDM success.
Technology – choosing the tools that will help to enable your MDM goals.
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Amplifi's eighth building block: data

MDM is nothing without good quality, relevant data to fuel it

At Amplifi, we believe that data is the eighth building block to MDM success – and our data services give clients full confidence in the data at their disposal.

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Understanding the building blocks of MDM

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Want to understand more about all of the levels you need to complete to make your MDM a success? Amplifi can help... before we get started you need to find out where you are on your MDM journey, and discover what steps you need to take before tackling a full-blown MDM implementation.

Why do you need Master Data Management?

Effective MDM improves the consistency, quality, and availability of data about your business-critical entities such as product data, asset data, customer data, employee data and location data. But why is that important?

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Creating a 'Single version of the truth

Creating and maintaining a single trusted source of master data across your business ensures that data is not siloed, but instead represents a single accurate and up to date record that can be accessed and shared across the business.

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Determining the ownership of the data

Where data is being shared by a number of parties across your business, having a rigorous and documented ownership and stewardship process is essential. Assigning responsibility ensures that your business can trust the data being used to make critical decisions.

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Focussing on continuing high quality data

With MDM, you can ensure you have high quality data - all aspects of the process will require ongoing monitoring. Specific data quality dimensions are critical, and common data governance rules must be agreed to ensure that the MDM continues to support business objectives.

Benefits of MDM

With increasing volumes of data, and a growing demand, the way you manage your master data is now more critical than ever. By applying a comprehensive MDM strategy, and the right MDM solution, your business can reach new heights. Benefits include:

  • Improve efficiency with data – with a centralised source of master data you will be able to access quality data whenever and wherever its needed most.
  • Improve insight and decision making – with reliable master data readily available, decision making becomes a much more streamlined process.
  • Drive competitive advantage – quality master data will help your products or services stand out against the competition and give you the edge when it comes to responsiveness to trends.
  • Reduce risk and accomplish regulatory compliance with ease – From handling personal data, to providing accurate allergen and nutritional information, effective MDM puts you back in control.
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How can Amplifi help?

Improve your master data management strategy with Amplifi’s master data management approach. Fill out the form and one of our experts will be in touch! Alternatively, discover our full selection of data management services.

Why choose Amplifi as your data consultancy?

Amplifi is the go-to data consultancy for Enterprise organizations that want their success to be driven by data. We empower our customers to innovate, grow and succeed by establishing and delivering strategies across all elements of the data value chain. From the governance and management of data through to analytics and automation, our integrated approach to modern data ecosystems delivers measurable results through a combination of expert consultancy and best-in-breed technology.

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