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Food and drink

A recipe for trustworthy data foundations

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Food and drink organizations rely on accurate, consistent data across products, suppliers, customers and channels.

Food and drink expertise

Amplifi helps food and drink businesses create trusted master data foundations, enabling faster product innovation, stronger regulatory compliance and data-driven growth.

A critical capability

Why trusted data matters in food and drink

Food and drink companies manage increasingly complex data ecosystems. Product information must flow consistently across manufacturing, supply chain, retail, commerce and regulatory systems. At the same time, companies face growing pressure to meet allergen and labelling requirements, sustainability and traceability obligations, and evolving consumer expectations. 

When product, supplier and customer data is fragmented, teams spend valuable time reconciling information instead of making decisions. Product launches are delayed, compliance risks increase, and operational efficiency suffers. 

Strong data and AI management creates a trusted foundation across the enterprise. By establishing governed, accurate data that is shared consistently across systems, organizations can improve speed to market, strengthen compliance, and unlock greater value from analytics and AI initiatives. 

Evolving customer expectations

Allergen, labelling and nutritional requirements

Sustainability and traceability obligations

Increasingly complex data ecosystems

View featured case studies

Our clients

Which leading brands have trusted Amplifi with their data and AI?

Case study spotlight

"A single fix in product data led to $1.3 million in annual cost avoidance."

Business Challenges

Do any of these sound familiar?

Product information often exists in manufacturing, ERP, PLM, retailer and commerce platforms. Managing multiple versions of the truth creates inefficiencies and risk.

From allergen information and nutritional data to sustainability reporting and traceability, compliance requirements continue to evolve. Inconsistent data makes meeting these obligations increasingly difficult and costly.

Many organizations want to accelerate analytics and AI adoption, but lack the trusted data needed to generate reliable outcomes. 

Guide download

Data Detectives: The Case of Trusted Data Foundations

How to uncover the data problems undermining AI, analytics and trusted decision-making, with five case files, practical first moves and a self-check to test your own foundations.

Our expertise

Food and drink data in action

We’ve worked with organizations across the food and drink industry to tackle critical data management challenges.

Below, we highlight common pain points we’ve helped resolve and the outcomes you can achieve through a trusted MDM approach.

01

Accelerating product launches

Launching new products often requires coordination across multiple departments and systems. Inconsistent information can delay approvals, distribution and market readiness.

Master data management creates a single source of the truth for product information, helping teams move faster with greater confidence.

02

Improving product data quality

Incomplete or inconsistent product attributes create challenges for regulatory compliance, customer experience and retail partnerships. Accurate allergen, sustainability and traceability data is increasingly essential.

Governed workflows, quality controls, and third-party integrations ensure product information is complete, accurate and managed consistently throughout its lifecycle.

03

Strengthening supplier visibility

Managing supplier data across regions, brands, and systems can be difficult. Poor visibility increases operational risk and limits the ability to be agile.

A trusted supplier data foundation enables clearer oversight, stronger governance and more resilient supply chains.

"We knew we needed a strong foundation to minimise any risks and ensure our data efforts aligned with business goals. From our initial conversations to the full engagement, Amplifi proved pivotal in validating our data model design, equipping us for Multi-domain MDM, and laying the groundwork for successful data governance."

Adam Todd Vice President of Information Technology at Cooke

Why work with us

How can Amplifi help food and drink?

You need more than a technology implementation. You need a partner that understands the operational, regulatory and commercial realities of the food and drink industry.

Product data expertise

Product master data is at the heart of every food and drink organization. We help create trusted, governed product information that supports operations, compliance and growth.

Governance that works in practice

Strong governance should enable the business, not slow it down. We design pragmatic frameworks that improve accountability and quality while supporting day-to-day operations.

Proven delivery experience

With more than 150 MDM implementations delivered globally, our team combines deep technical expertise with practical industry knowledge to deliver measurable outcomes.

AI-ready data foundations

Analytics and AI initiatives are only as effective as the data that supports them. We help organizations establish the trusted foundations needed to scale innovation with confidence.

Insights

Further reading

Guide
Can data make fast food faster? Unlock the power of your QSR data. Explore proven strategies across product, customer, supply chain, operations and location data to improve performance, accelerate growth and build a foundation for long-term success.

FAQs

You ask, we answer.

The questions we hear most from data and AI leaders in the food and drink industry, and how we approach them.

MDM helps organisations create a trusted, consistent view of product, supplier, customer and location data across the business.

By ensuring product information is accurate, complete and available across all systems, organizations can reduce delays and accelerate time-to-market.

Trusted master data helps ensure critical information such as allergens, nutritional data, sourcing details and sustainability metrics remain accurate and auditable.

Yes. Trusted, governed data provides the foundation required to generate reliable insights and successful AI outcomes.

Not necessarily. The right approach depends on the organization’s current technology landscape, business priorities and data challenges. Many organizations can create significant value by improving the data within existing systems.

Yes. Amplifi supports food and drink organizations across data strategy, governance, master data management, product information management, data quality, analytics and AI readiness.

Let's start a conversation about data.

Whether you're looking to improve product information, increase supplier visibility, strengthen allergen data or prepare for AI initiatives, Amplifi can help you assess your current position and identify practical next steps.