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Data Migration

Getting good quality data from A to B

Any data platform is only as good as the data you put into it, which is why data migration is such a crucial part of any data strategy.

We pride ourselves on offering rapid and secure migration that can be done in the background of your day-to-day operations. Our professional data migration service is the difference between a successful data strategy and a data initiative that fails to live up to its potential.

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300+

Global clients

Recognized by Gartner®

Market Guide for AI and Data & Analytics Service Providers

WHAT IS DATA MIGRATION

Migration is more than moving files from one place to another

Data migration is the process of getting your data from A to B without compromising its quality, consistency and validity.

 

Whether you’re moving your data from one system to another, or converting it into a new format, our data migration service ensures that the right data is transferred to get the best results for your business.

Data migration may sound straightforward, but it should never be a case of copying files from one location to another. This “lift and shift” approach runs the risk of low-quality data being transferred along with the data you need, corrupting your new data system from the get-go. An effective data migration strategy should always assess your data quality and consider the outcomes you want to achieve with your new technology.

A robust data migration doesn’t just look at where the data needs to go, but at what you want that data to accomplish in its new location.

Quality, not just transfer

Data assessed and cleansed before it moves, not after.

Outcome-led

Built around what the data needs to accomplish in its new home.

our clients

Which leading brands have trusted Amplifi with their data and AI?

Done wrong, it amplifies the problem

Data migration done wrong can amplify your existing data problems and reduce the success of the new system you are migrating to.

Business challenges

Do any of these sound familiar?

A data migration can be stressful, especially when there is some downtime between systems, and the business can't afford to be without access to its data.

Your current data contains out-of-date information, irrelevant files, missing fields, invalid formats and inaccurate terminology. These data quality issues won't disappear just by switching to a new system.

Copying files from one location to another risks low-quality data being transferred along with the data you need, undermining the new platform before it goes live.

Nobody has defined which sources are correct, who owns the data, what quality it must meet, or whether the cutover is Big Bang or phased.

Guide download

As if by magic – The expert guide to Data Migration

Improve data quality, reduce migration risk, and accelerate transformation outcomes with practical guidance for delivering trusted, business-ready data across your organization.

Featured case studies

Data migration accuracy

99.9%

Products migrated

250,000

Large-scale Data Migration for Leading Health and Beauty Retailer

A leading retailer partnered with Amplifi to improve data quality and governance, producing a successful migration to 99.9% accuracy, transforming product information delivery across digital and in-store platforms.

Our process

Our stages of data migration

Each of our clients' data is unique, which means so will their process of a Data Migration. However, for every client we work through each stage of our process to make sure that your data is clean, accurate and reliable. Each stage is important in creating the best version of your data to transfer to your target system.

  • 01

    Incoming sources

    To understand where your data is coming from

  • 02

    Objects

    To understand the volume and individual pieces of data to migrate

  • 03

    Quality & Cleansing

    The process of identifying, fixing and reloading bad data

  • 04

    Mapping & Modeling

    Deciding exactly where individual data is moving from and to

  • 05

    Referencing

    The process by which products, assets and data are linked to one another

  • 06

    Transformation

    Ensuring the incoming data is formatted correctly to the target data model

  • 07

    Migration to your target system

    Either with a Big Bang or Phased approach

Why work with us

Data migration with Amplifi

We see data migration as an opportunity to make your data work harder for your business. Any business implementing new data technology needs a professional, comprehensive data migration that incorporates quality control, consistency, governance and improvement. Our approach is driven by your objectives; it is so much more than a replication and transfer exercise.

Migration made simple

We understand that a data migration can be stressful, especially when there is some downtime between systems. We boast a smooth, minimal-downtime transition and will never allow your business to be without access to your data.

A necessary spring clean

It is likely that your current data contains out-of-date information, irrelevant files, missing fields, invalid formats and inaccurate terminology. When you engage in a data migration with Amplifi, we help filter out the irrelevant and harmful data, leaving you with accurate data.

Strategy that suits your needs

Not one of our clients has the same data. We recognize that different data needs to be treated in different ways. Each of our data migration strategies is bespoke, built to fit your needs.

Quality delivered into the new system

Our data migration service tackles the issues with your current data head on, delivering good quality data into your new system to fuel your business goals.

Our approach

Trustworthy experts with the experience

Our data migration service tackles the issues with your current data head on, delivering good quality data into your new system to fuel your business goals.

01

We identify

The current and correct sources of data required for migration, and the owners of this data.

02

We define

The quality measures and metrics the data must meet ahead of migration, and a robust, achievable go-live strategy.

03

We produce

The data quality routines that ensure the data meets the pre-defined quality measures.

04

We transform and load

The routines to transform and load the clean data into your target solution.

Insights

Further reading

Opinion
The role of AI and ML in transforming Data Migration Struggling with data migration? Lee Morgan, Principal Consultant, talks through common challenges organisations face and how AI-powered solutions can reduce errors, streamline workflows, and improve efficiency for a smoother, more successful migration.

FAQs

You ask, we answer.

The questions we hear most from data and AI leaders, and how we approach them.

No. A lift-and-shift approach transfers your data quality problems along with the data you need. A robust migration assesses quality, cleanses and transforms data, and considers what you want it to accomplish in its new location.

Our migrations run in the background of your day-to-day operations with minimal downtime. We will never allow your business to be without access to its data.

It depends on your systems, risk appetite and business calendar. We define a robust, achievable go-live strategy as part of every engagement rather than defaulting to one approach.

We define the quality measures data must meet ahead of migration, build the routines to identify, fix and reload bad data, and filter out what’s irrelevant or harmful so only accurate data reaches the new system.

Migration is usually a critical phase within a wider implementation. We migrated data from 10 sources as part of Mitchells & Butlers’ MDM project, improving quality and operational efficiency at the same time.

Let's start a conversation about data.

Implementing a new system or looking to consolidate multiple sources into one? Reach out to our experts to ensure your data migration process is as smooth as possible and your new system goes live with good quality data, fill out the form and we'll get back to you.