Posted: 3rd February 2026
Demand Generation Manager
Location: Anywhere (US)
The strategic and results-driven Demand Generation Manager will own and scale programs that drive qualified pipeline and revenue. This role will be responsible for planning, executing, and optimizing multi-channel demand generation activities across the prospect cycle, in close partnership with Sales, Channel, and Delivery teams.
Amplifi, a data management and strategy consultancy, helps the world’s leading brands harness the power of their data. We provide strategic advisement for digital transformation initiatives, implementation services for master data management (MDM) / product information management (PIM) platforms and more. Our company and team members are proud to empower our clients’ businesses by providing exceptional solutions and value, as we truly believe their success is our success. We thrive on delivering excellent solutions and overcoming technical and business challenges. As such, we are looking for like-minded individuals to learn, grow, and mentor others as a part of the Amplifi family.
Position Summary
The strategic and results-driven Demand Generation Manager will own and scale programs that drive qualified pipeline and revenue. This role will be responsible for planning, executing, and optimizing multi-channel demand generation activities across the prospect cycle, in close partnership with Sales, Channel, and Delivery teams.
Essential Responsibilities
- Develop and execute regional demand generation campaigns to drive qualified leads and revenue growth, based on strategic targets
- Coordinating content creation including copy and design, collaborating with SMEs and key stakeholders internally and externally
- Ensure consistent brand voice and visual identity across all touchpoints.
- Collaborate with cross-functional teams to create and optimize marketing campaigns across various channels, including:
- Paid digital (search, paid social)
- Email marketing and marketing automation
- Content-driven programs
- Webinars, virtual events, tradeshows
- In-person events (roundtables, happy hours, CDO events)
- Work with Amplifi marketing counterparts in other regions to collaborate on global marketing initiatives, ensuring consistency with global brand
- Analyze and report on campaign performance, identifying areas for improvement and implementing data-driven optimizations.
- Manage and optimize lead nurturing programs to increase conversion rates and accelerate the sales cycle.
- Lead management in Salesforce including accurate tracking of MQLs and marketing attribution
- CRM list management/segmentation for both campaigns and sales target accounts
- Conduct market research and competitive analysis to inform demand generation strategies and messaging.
- Work closely with sales teams to ensure alignment on lead quality and follow-up processes.
- Updating wider Amplifi team on upcoming lead generation activities and encouraging input and feedback
- Work in tandem with the Channel Marketing Manager to ensure partner marketing campaigns align with wider regional campaign strategy.
- Evaluate campaigns regularly to boost results and ROI.
- Stay up to date on industry trends and best practices in demand generation.
- Manage external vendors, agencies, and tools as needed.
Education / Experience
- Bachelor’s degree in marketing, business, or related field
- 2+ years of experience in demand generation or a related field
- Proficiency in marketing automation with HubSpot or Salesforce
- Strong analytical skills, with experience analyzing data and making data-driven decisions
- Ability to write and instruct copy that adheres to brand guidelines and consistent tone of voice
- Excellent communication and collaboration skills
- Ability to prioritize and manage multiple tasks and projects
- Strong problem-solving and decision-making skills
- Flexibility and adaptability to change
Travel
Ability to travel as needed.
Benefits & Compensation
Amplifi offers excellent compensation and benefits including, but not limited to, health, dental, 401(k) program, employee assistance program, short and long-term disability, life insurance, accidental death and dismemberment (AD&D), PTO program, flex work schedules, and paid holidays. Amplifi is an Equal Opportunity Employer.
