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Blog
Blog | Is your product data ready for the Agentic Commerce era? How Salsify and PXM are stepping up.
Agentic Commerce is changing how products are discovered and bought. Our Consulting Director, Vanessa Summitt, shares her perspective on preparing product data for this next phase of PXM, and how Salsify are positioned to do so. Blog
Case Study | Data migration assurance for a major airline customer data platform transformation
Amplifi supported one of Europe’s largest airline groups with critical data migration, helping de-risk a complex, enterprise-wide customer data platform modernisation and ensure data quality throughout the programme. Blog
Voices | Why insurers can’t afford to overlook the risk hidden in their customer and party data
Insurance leaders are making decisions without a complete customer and party view. In this article, Chris Collings uncovers why that creates strategic risk and what c‑suite teams must do next. Blog
Case Study | AI Governance framework for responsible, scalable innovation
Read how Amplifi supported a major financial services institution in developing an AI governance framework that balances innovation with accountability and enables responsible AI adoption at scale. Blog
Article | How MDM drives value in the Medallion Architecture
Mike Hennelly explores how to unlock the true value of your data by integrating Master Data Management with the Medallion Architecture. Learn how golden records, trusted governance, and a strong MDM‑to‑Silver pipeline power reliable analytics and AI across your enterprise. Resource
Guide | 5 expert tips for AI Governance: From AI pilots to enterprise scale
Learn how to move from AI pilots to scalable, responsible and value‑driven AI adoption with practical governance frameworks, expert tips and real‑world examples. Blog
Case Study | Transforming patient care and operational efficiency at large NHS Trust
Discover how a major NHS Trust partnered with Amplifi to modernise its data ecosystem, improving cancer care, workforce visibility and operational efficiency through master data management. Blog
Case Study | Scalable AI adoption: AI-Readiness Assessment for global manufacturer
Learn how Amplifi helped a global manufacturing organization assess its AI maturity and create a roadmap for responsible, enterprise-wide adoption. Blog
Case Study | Implementing product information management to transform data for growth for global distributor
Hear how Amplifi helped a leading wholesale distributor transform its data with product information management, streamlining processes, improving data accuracy, and supporting growth across multiple platforms, suppliers and languages.
