The distributor recognised the need for a streamlined solution that would support their ambitious business goals. They aimed to significantly expand their range of product lines and boost online sales, necessitating a more efficient and reliable data management system. The existing setup, however, was not equipped to handle such growth.
The distributor’s workflows involved many teams and individuals, each playing a role in the heavy process that governed data management. This complexity highlighted the need for a robust governance framework to ensure smooth operations and maintain data integrity as the business scaled.
Solution: Implementing product information management
Amplifi designed a structured data model for the distributor's products within Stibo Systems STEP platform, ensuring consistency and accuracy across the board. This involved defining attribution models specific to each category, which helped in organising product information effectively. We also established workflow processes and rules to support the product onboarding procedures, streamlining the entire process.
Once the data model was in place, the data was made available from the data platform, enabling seamless integration with the enterprise resource planning (ERP) platform and various online channels. This integration ensured that product information was consistently up-to-date and readily accessible across all platforms, supporting the distributor’s goals of expanding their product lines with the ultimate goal of increasing online sales.
Results: Centralized product data and improved efficiency
The wholesale distributor’s new product information management platform provided them with a centralised repository of product master data, offering several key benefits:
- Product Hierarchies: Enables data inheritance from product types down to individual SKUs, ensuring consistent and structured data management.
- Multiple Classifications and Translations: Allows for different classifications of products and translations of hierarchies tailored for various websites, enhancing the versatility and reach of the product information.
- Multiple Contexts: Supports the management of product information in 22 languages, catering to a diverse customer base.
- Bulk Updates: Facilitates the ability to perform bulk updates, saving time and reducing the risk of errors.
- Downstream Integration: Enables seamless integration with ecommerce platforms, ensuring that product information is consistently up to date across all sales channels.
- Supplier Portal: Provides suppliers with a portal to update specific product data, streamlining the data entry process and improving accuracy.
- Governance and Workflow Management: Enhances The distributor's ability to govern processes involving multiple tasks and roles through defined user roles and workflows, effectively managing the product lifecycle.
The implementation of Stibo Systems STEP platform allows the distributor to manage its product data more efficiently and effectively, supporting the company’s growth ambitions and improving overall operational efficiency.
Ongoing support: Well-established and trusted support partner
The distributor's internal team is highly capable, but given the complexity of their system, they benefit from having a reassuring partner to provide expert advice on changes and updates.
Following Amplifi’s implementation work, the solution was seamlessly transferred from the Amplifi Delivery team to the Amplifi Support Services team. This work spans the every-day support and maintenance of the system, to enhancements and upgrades of the unique STEP instance. Amplifi’s value-add as a support partner ensures the distributor is making the right decisions for their solution and following the correct processes.
To read more detail about how Amplifi work with the wholesale distributor to provide ongoing support services to their Stibo Systems STEP platform, please see our Support Case Study here.
Scale your product information with confidence
Managing thousands of SKUs across multiple teams, channels, and languages requires a platform, and a partner, you can trust. Amplifi helps organizations unlock the full value of PIM, enabling faster onboarding, cleaner data, and seamless integration across every touchpoint.
If you want a partner who understands both the technology and the business outcomes behind it, speak to us. We’ll help you build a future-proof product information management capability that grows with you
You can learn more about Amplifi and Stibo Systems' partnership in our guide, Taking the Next STEP with Stibo Systems and Amplifi, below!
