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Blog
Case Study | Creating a golden record: How a global investment firm transformed master data management
How Amplifi helped a global investment firm unify critical business data with Semarchy MDM, improving confidence, consistency, and clarity across systems. Blog
Case Study | Business-led, evidence-driven: Building Hyphen’s data strategy for growth
Read how Hyphen gained clarity on its data challenges and created a practical roadmap for change, grounded in business goals and input from across the organization. Blog
Article | Salesforce + Informatica: Why data fundamentals still shape the future
Amplifi’s Chris Colyar, Stuart Squires and Chris Collings provide a breakdown of how Salesforce and Informatica’s partnership impacts core platforms, data products, and the shift from best-of-breed to integrated ecosystems. Resource
Guide | Data or disaster: drive sustainability success with trustworthy data
Discover how better master data management helps organizations meet evolving sustainability standards, build trust, and unlock new operational value. Resource
Webinar | Amplifi x Microsoft: Real impact, real fast with Fabric and Purview
Hear from our expert consultants with hands on experience, as they share a playbook for unlocking tangible value from your data at speed, with Mircosoft Fabric and Microsoft Purview. News
Amplifi acquires Snow Fox Data, advancing AI, analytics and data science capabilities
DALLAS, TX, June 3, 2025 - Amplifi, a leading data and AI consultancy, has announced the acquisition of Snow Fox Data, a Wisconsin-based AI and analytics consultancy recognized for its deep expertise in data engineering, analytics, data science, and AI consulting. Blog
Voices | Chicken or Egg? A Data Paradox
A decade later, the data quality debate rages on: govern first, or fix later? In this unedited reprint of a 2015 article, Stuart Squires, SVP Strategy & Consulting at Amplifi, explores the enduring paradox of data governance through a vivid, relatable analogy - and invites reflection on how far we’ve really come. Blog
Case Study | Troy: Building AI and ML capabilities to solve business challenges
Read how Amplifi helped Troy, an engineering distributor group, streamline their product classification process using AI and machine learning, reducing manual input and improving accuracy, while also laying the foundation for future AI-driven innovation. Blog
Why Data Products were the talk of Gartner Data & Analytics Summit 2025
Learn why data products are the new non-negotiable in modern data strategies, insights from Gartner D&A Summit 2025 and how Amplifi supports delivery and governance.
