Video Series: Episode 8 | “The difference between multidomain and multiple domain MDM”


Welcome to the next episode in our video series in partnership with Stibo Systems, where we discuss the ongoing modernization of Master Data Management (MDM).

In this episode we hear from Chris Colyar, Chief Technology Officer at Amplifi, and Nils Pedersen, SVP Product Management at Stibo Systems as they address some of the common myths and misconceptions that have arisen over the decades MDM has existed.

MDM sits within an industry that is moving at breakneck speed, as the way that companies manage and use their data is continually evolving. MDM is at the core of data management, with Gartner consistently emphasising its importance for data integrity and business success.

What's in this episode?

In this episode, Chris and Nils tackle an important question in the Master Data Management (MDM) space: “What’s the difference between MDM and Multi-Domain MDM?” They explain how MDM naturally evolves into a multi-domain approach as organizations start applying it to various areas of the business. By covering several interconnected domains, like product, customer, supplier, and location data, multi-domain MDM becomes a powerful tool for solving complex business challenges.

Key topics include:

  • Understanding how MDM becomes multi-domain as it covers multiple areas like product, customer, and location data.
  • The value of multi-domain MDM lies in how different data domains intersect to deliver deeper insights and better decision-making.
  • Examples of how multi-domain MDM can solve complex problems, such as ensuring product consistency across different manufacturing processes.
  • Why adopting a multi-domain approach leads to stronger data governance, better insights, and long-term business success.


If you'd be interested in discussing your organization's unique requirements for MDM, our experts are on hand, just get in touch to schedule a chat.

How can Amplifi and Stibo Systems help?

Amplifi’s long-standing, strategic relationship with Stibo Systems is rooted in a mutual ambition for companies to get true value from their data.

Amplifi is the go-to consultancy when it comes to Stibo Systems. When you combine the power of STEP with Amplifi’s unrivalled expertise in data strategy, technology implementation and solution support you get a match made in data heaven.

Today, we have one of the largest Stibo Systems delivery capabilities globally with over 40 combined customers, and our consulting team has been involved with over 150 Stibo Systems implementations.

Find out more about our partnership, with examples of joint case studies, in our guide Taking the next STEP with Stibo Systems below.

Download | Taking the next STEP with Stibo Systems

Amplifi Stibo Partnership Booklet Existing Customers Mockup