The client faced mounting complexity in managing seasonal product data across numerous regions and languages. Their existing solution for handling seasonality was constrained by outdated technology and limited features, leaving teams dependent on spreadsheets and manual processes. These tools, while familiar, could not scale to meet the needs of a business managing thousands of SKUs and product variations across multiple markets.
Efforts to enrich product data often took place too far downstream, primarily within eCommerce and merchandising teams, resulting in inconsistencies and delays in product launches. Standardized processes were missing, and siloed tools created friction between global teams.
A key challenge was the coordination of a global rollout of the Salsify platform, which included integrating with Salesforce Commerce Cloud (SFCC) while managing change across diverse teams in North America, Europe, and Asia. Amplifi’s collaboration with both the client and Salsify Professional Services was crucial in aligning expectations and executing on a global integration roadmap.
Solution: Centralizing data and streamlining workflows
Amplifi implemented Salsify as a centralized Product Information Management (PIM) solution, designed to act as a single source of truth for product data across all regions and languages. By moving enrichment processes out of their current commerce platform and away from spreadsheets, teams were empowered to manage data proactively, closer to the source.
Seasonal product workflows were built within Salsify to support structured enrichment, review, and syndication, ensuring each new seasonal line could be launched on time and with confidence. The solution enabled syndication partners to receive complete and consistent product feeds aligned with go-to-market plans.
Amplifi adopted a "land and expand" approach, beginning with a foundational PIM implementation. The first milestone was the successful onboarding of a specific season’s product data into the MVP solution. Following this, European and Asian teams were trained and integrated, expanding the system’s reach and business value. With a core team enabled and processes validated, Phase 2 began to expand capabilities - introducing enhanced digital asset management and preparing for additional syndication channels.
Results: A scalable foundation for global product success
With Amplifi’s guidance, the client established a centralized, reliable source of product truth across all key markets. This enabled consistent, complete, and high-quality product data to flow into Salesforce Commerce Cloud, powering digital experiences across regions.
Seasonal launches are now supported by structured workflows, making the capture, enrichment, and syndication of data more efficient and predictable. Teams across North America, Europe, and Asia now work in synergy, leveraging unified tools and shared processes that reflect the unique needs of each locale.
The organization is now equipped with a scalable, future-ready solution that not only supports current seasonal demands but also lays the groundwork for innovation across digital commerce, product storytelling, and customer experience. Amplifi’s strategic approach continues to drive value through ongoing enhancements and global collaboration.
To learn more about how leading retailer leverage Amplifi's services to enhance their data management and digital strategies, read our guide 5 strategic steps to build a future-ready PXM below, or get in touch to discuss your unique requirements.
