Video Series: Episode 11 | “The key role MDM plays in managing ERP data”


Welcome to the next episode in our video series in partnership with Stibo Systems, where we discuss the ongoing modernization of Master Data Management (MDM).

In this episode we hear from Chris Colyar, Chief Technology Officer at Amplifi, and Nils Pedersen, SVP Product Management at Stibo Systems as they address some of the common myths and misconceptions that have arisen over the decades MDM has existed.

MDM sits within an industry that is moving at breakneck speed, as the way that companies manage and use their data is continually evolving. MDM is at the core of data management, with Gartner consistently emphasising its importance for data integrity and business success.

What's in this episode?

In this episode, Chris and Nils address a common question: If your business already has an ERP system, why do you need Master Data Management (MDM)?

Through real-world examples and insights, they explain the complementary roles of ERP and MDM, and why both are essential for data governance and business success. With most organizations managing multiple ERP systems, MDM provides a unified approach to governing core datasets across all systems.

Key topics include:

  • The critical role MDM plays in ensuring a consistent core dataset across multiple ERP systems.
  • How MDM handles data governance, validation, and workflows, while ERP focuses on transactional operations.
  • Why MDM and ERP are designed to work together, not replace each other.
  • Practical examples of how MDM supports ERP upgrades and future-proofs your data management strategy.


If you'd be interested in discussing your organization's unique requirements for MDM, our experts are on hand, just get in touch to schedule a chat.

How can Amplifi and Stibo Systems help?

Amplifi’s long-standing, strategic relationship with Stibo Systems is rooted in a mutual ambition for companies to get true value from their data.

Amplifi is the go-to consultancy when it comes to Stibo Systems. When you combine the power of STEP with Amplifi’s unrivalled expertise in data strategy, technology implementation and solution support you get a match made in data heaven.

Today, we have one of the largest Stibo Systems delivery capabilities globally with over 40 combined customers, and our consulting team has been involved with over 150 Stibo Systems implementations.

Find out more about our partnership, with examples of joint case studies, in our guide Taking the next STEP with Stibo Systems below.

Download | Taking the next STEP with Stibo Systems

Amplifi Stibo Partnership Booklet Existing Customers Mockup