Welcome to the next episode in our video series in partnership with Stibo Systems, where we discuss the ongoing modernisation of Master Data Management (MDM).
Throughout this series we hear from Catherine Cherry, Practice Director – Master Data Management at Amplifi, and Matthew Cawsey, Director, Product Marketing & Solution Strategy at Stibo Systems in discussion with Elliott Clarkson, VP Global Marketing at Amplifi. In each episode we address some of the common myths and misconceptions that have arisen over the decades MDM has existed.
MDM sits within an industry that is moving at breakneck speed, as the way that companies manage and use their data is continually evolving. MDM is at the core of data management, with Gartner consistently emphasising its importance for data integrity and business success.
What's in this episode?
In this episode, we address a significant misconception about Stibo Systems—that it's only a Product Information Management (PIM) tool limited to managing product data. While this perspective might have been accurate in the past, it no longer reflects the extensive evolution and capabilities of Stibo Systems today.
We delve into how Stibo Systems has transformed into a powerful multidomain MDM solution that handles a broad spectrum of data across various domains. The discussion aims to clarify how organisations can benefit from the platform’s expanded functionalities, moving beyond its PIM origins to address comprehensive data management needs.
Key topics include:
- The outdated perception of Stibo Systems as just a PIM tool and why it’s time to think bigger
- How Stibo Systems now facilitates the management of diverse data types, beyond just products
- Practical examples of how businesses can leverage Stibo Systems’ full MDM capabilities to enhance data governance and drive growth
If you'd be interested in hearing more, or discussing how STEP might fit into your wider data ecosystem,get in touch to schedule a chat with our MDM experts.
How can Amplifi and Stibo Systems help?
Amplifi’s long-standing, strategic relationship with Stibo Systems is rooted in a mutual ambition for companies to get true value from their data.
Amplifi is the go-to consultancy when it comes to Stibo Systems. When you combine the power of STEP with Amplifi’s unrivalled expertise in data strategy, technology implementation and solution support you get a match made in data heaven.
Today, we have one of the largest Stibo Systems delivery capabilities globally with over 40 combined customers, and our consulting team has been involved with over 150 Stibo Systems implementations.
Find out more about our partnership, with examples of joint case studies, in our guide Taking the next STEP with Stibo Systems below.
