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News & Resources
Blog
Why is customer data still an issue?
Collating and maintaining accurate, reliable data is crucial to understanding your customer, creating exciting and relevant data initiatives and supporting your business goals… so why exactly does customer data still present such an issue for retailers? Blog
Article | Basketball Intensity: Analyzing Weighted Averages in Dataiku
Are NBA stars more focused and intense in the playoffs than in the regular season? Using weighted averages and quarter-by-quarter data in Dataiku, this analysis examines offensive and hustle metrics to uncover how performance truly shifts when the stakes rise. Blog
Rip it up and start again? Understanding the anatomy of a modern data ecosystem
We examine the anatomy of a modern data ecosystem and how to identify key capabilities in your existing technology stack. Resource
Guide: How do you define your customer?
Blog
Technology + Culture: the makings of a modern data ecosystem
What makes a data-driven enterprise? Amplifi examines the relationship between culture and technology in a modern data ecosystem. Blog
Article | Why your organization needs a business glossary
Many organizations invest in data governance tools but still struggle because business users lack clear, shared definitions. A business glossary bridges this gap by translating technical terms into accessible language, reducing silos and improving decision-making across the organization. Blog
Article | Data science quick wins: How to choose your first project
Early data science success starts with picking the right first project. By focusing on trusted data, measurable value, and insights that drive positive action, teams can prove impact quickly and build momentum. Blog
Data Fabric: New Buzzword or Revolutionary Approach?
Mike Evans, Chief Innovation Officer at Amplifi discusses Data Fabric's potential to revolutionise the way enterprises manage, share and interact with their data within modern data ecosystems. Blog
How do you create a modern data ecosystem?
In the first in a new series, Amplifi examines the key elements of a modern data ecosystem and how to introduce them to your enterprise.
