Profisee and Amplifi announce partnership in North America

Two powerhouses combine to provide modern, adaptive master data management (MDM) solutions for organizations looking to take full advantage of the Microsoft Fabric ecosystem

With a long-standing history of successful MDM implementations and enhancements, Amplifi is proud to expand our partnership portfolio and welcome Profisee as a strategic technology partner in North America.

“Our partnership with Profisee in North America is incredibly exciting, as it complements our ever-expanding Microsoft Fabric services,” said Chris Colyar, Chief Technology Officer at Amplifi.

“Combining Profisee’s technology, our MDM experience and the truly innovative ways we’re empowering our clients to harness the power of modern ecosystems and AI means we have an unbeatable offering.”

Profisee is key to enterprise organizations that are looking to take full advantage of the Microsoft Fabric suite. As the only MDM natively integrated with Microsoft Fabric and with the most mature integration with Microsoft Purview for unified data governance, their modern MDM platform makes it easy to leverage trusted master data in Power BI reports, Azure Data Factory pipelines, Azure Synapse Analytics and more.

Their MDM platform is also helping organizations harness AI's power and ensure AI-generated data is reliable. An example of this is the automated flagging of data fields generated with the Azure OpenAI Service to ensure data quality at scale.

“Partnering with Amplifi means our clients get the best of both worlds: leading MDM technology that sits alongside Microsoft Fabric and a consultancy that can establish, deliver and support successful MDM programs for enterprise organizations across North America,” said Mark McDermott, VP of Global Alliances at Profisee.

To find out more about Amplifi and Profisee’s strategic partnership, visit our partner page here.

About Amplifi

Amplifi is the go-to data consultancy for Enterprise organizations that want their success to be driven by data. We empower our customers to innovate, grow and succeed by establishing and delivering strategies across all elements of the data value chain. From the governance and management of data through to analytics and automation, our integrated approach to modern data ecosystems delivers measurable results from a combination of expert consultancy and best-in-breed technology.

About Profisee

Profisee MDM is how enterprises can finally solve the data quality issues that have been holding back so many strategic initiatives. With the industry’s only “make it easy, make it accurate, make it scale” approach to data management, Profisee helps companies get past the “brick wall” of data quality issues without the cost, complexity and risk of traditional MDM solutions.

Customers can leverage Profisee MDM SaaS for a true Software-as-a-Service experience, or maintain complete deployment flexibility in any cloud, on-premise or via a hybrid model. With a low total cost of ownership, fast implementations and a truly flexible multidomain platform, Profisee fully cleans and unifies your enterprise data — so you can finally make it happen.

Profisee operates directly in the United States, Europe and Australia — as well as through a network of Value-added Resellers (VARs), Systems Integrators (SIs) and world-class Professional Consulting firms across the globe — and offers customers 24/7 support. To learn more, please visit