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										Article | Salesforce + Informatica: Why data fundamentals still shape the future 
										Amplifi’s Chris Colyar, Stuart Squires and Chris Collings provide a breakdown of how Salesforce and Informatica’s partnership impacts core platforms, data products, and the shift from best-of-breed to integrated ecosystems. 
									 
																		
										
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										Guide | Data or disaster: drive sustainability success with trustworthy data 
										Discover how better master data management helps organizations meet evolving sustainability standards, build trust, and unlock new operational value. 
									 
																		
										
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										Webinar | Amplifi x Microsoft: Real impact, real fast with Fabric and Purview 
										Hear from our expert consultants with hands on experience, as they share a playbook for unlocking tangible value from your data at speed, with Mircosoft Fabric and Microsoft Purview. 
									 
																		
										
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										Amplifi acquires Snow Fox Data, advancing AI, analytics and data science capabilities 
										DALLAS, TX, June 3, 2025 -  Amplifi, a leading data and AI consultancy, has announced the acquisition of Snow Fox Data, a Wisconsin-based AI and analytics consultancy recognized for its deep expertise in data engineering, analytics, data science, and AI consulting. 
									 
																		
										
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										Case Study | Confidently using analytics to build an impactful Data Analytics Strategy 
										Facing siloed analytics, a supply chain distributor used Amplifi’s data analytics strategy assessment to align teams, standardize dashboards, and mature its data culture. 
									 
																		
										
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										Webinar | Dataiku and Perdue Farms in manufacturing industry spotlight 
										Gain valuable insights from their successful implementation of analytics for Operational Technology (OT) data and discover the immense business value it brings. 
									 
																		
										
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										Case Study | Bankers’ Bank: Goodbye data silos, hello analytics efficiency 
										Discover how Bankers’ Bank transformed their organization by automating processes, simplifying the end-to-end analytics process, and improving the speed of data-driven decision making. 
									 
																		
										
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										Case Study | Thrive SPC: Improving clinical home care through Dataiku, Snowflake, and a unified analytics stack 
										Read how Thrive SPC used data science, Dataiku and Snowflake to manage multiple electronic medical record systems to create centralized dashboards, daily KPIs and a 3% margin boost in pediatric home care. 
									 
																		
										
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										Voices | Chicken or Egg? A Data Paradox 
										A decade later, the data quality debate rages on: govern first, or fix later? In this unedited reprint of a 2015 article, Stuart Squires, SVP Strategy & Consulting at Amplifi, explores the enduring paradox of data governance through a vivid, relatable analogy - and invites reflection on how far we’ve really come.