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Blog
Voices | Chicken or Egg? A Data Paradox
A decade later, the data quality debate rages on: govern first, or fix later? In this unedited reprint of a 2015 article, Stuart Squires, SVP Strategy & Consulting at Amplifi, explores the enduring paradox of data governance through a vivid, relatable analogy - and invites reflection on how far we’ve really come. Blog
Case Study | Troy: Building AI and ML capabilities to solve business challenges
Read how Amplifi helped Troy, an engineering distributor group, streamline their product classification process using AI and machine learning, reducing manual input and improving accuracy, while also laying the foundation for future AI-driven innovation. Blog
Why Data Products were the talk of Gartner Data & Analytics Summit 2025
Learn why data products are the new non-negotiable in modern data strategies, insights from Gartner D&A Summit 2025 and how Amplifi supports delivery and governance. Blog
Case Study | Ongoing support services for leading wholesale distributor
Read how a leading wholesale distributor uses Amplifi's support for managing over 37,000 SKUs globally, ensuring efficient product data management and minimal disruptions with expert guidance. Blog
Case Study | Motability Operations: Supporting a business-critical Stibo Systems STEP implementation
Discover how Motability Operations leveraged a robust Stibo Systems STEP implementation to streamline data integration, maintain data quality, and ensure efficient data distribution across multiple platforms. Blog
Voices | Continuous improvement of technology: Is your business evolving, or just maintaining?
Dan Fisher, Consulting Director, explores how continuous improvement can work for your organization and touches on why ongoing enhancements are essential to stay competitive. Learn how Amplifi provides expert support to help organisations evolve their data and systems, ensuring they’re prepared for future demands. Blog
Case Study | Empowering a global fashion retailer with a unified product information strategy
Read how Amplifi helped a global fashion retailer centralize product data, streamline seasonal workflows, and enable consistent digital experiences across regions with Salsify PIM. Blog
Case Study | A recipe for scalable product data: How a global cookware manufacturer transformed PIM
Read how Amplifi helped a global cookware manufacturer create a single source of truth for product data with Salsify PIM - enabling consistency, control, and speed across regions. Blog
Case Study | Building a trusted view of customer data for leading insurer
Read how Amplifi helped a leading global insurer consolidate over one million fragmented records, delivering clarity, governance, and a trusted view of customer data through Customer Master Data Management (CMDM).
