Value-driven approach
We help organisations bridge the gap between data strategy and business results. We focus on outcomes from day one, ensuring every engagement delivers measurable value that extends beyond implementation.
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Our Services
Data & AI Strategy
Trusted Data Foundations
Trusted Data Foundations
Enterprise AI & Analytics
Enterprise AI & Analytics
Practical AI
Managed Services
- About
About us
We're not a traditional consultancy.
We bring together strategy, delivery and specialist expertise in a way others can't - partnering with clients from vision through to execution and turning data into AI-driven advantage.
Amplifi is built differently, combining the best of big consulting, system integration and specialist expertise into a single, unified approach.
Since 2008 we've built our reputation on getting data right, from establishing strong foundations, to expanding into analytics and enterprise AI. Today, that journey lets us help clients turn trusted data into intelligence, and intelligence into AI-driven outcomes.
300+ Global clients
90% Repeat business
15+ Strategic partnerships
Why we're different
Trusted data. Trusted AI. Trusted Outcomes.
Enterprise AI is only as powerful as the data beneath it.
At Amplifi, we partner with organisations ready to move past theoretical AI to realise measurable business value.
We start by protecting your core with elite Master Data Management, Data Platforms and Data Governance. Upon that foundation, we deploy advanced analytics and engineer a scalable AI growth layer designed for precision and practical control. We move beyond one-off technical projects to guide your enterprise seamlessly from raw data to predictive foresight, forging the sustained, outcome-driven partnerships modern organisations require.
Data you can govern. AI you can scale. Outcomes you can own.
Our story
Amplifi was founded on a simple belief - that better data leads to better decisions. Today, it leads to better AI. From our beginnings as a specialist consultancy to becoming a global data and AI partner, every stage of our growth has been shaped by evolving alongside our clients.
2008 | Company start-up
We launched with a focus on helping organisations shape and deliver their digital ambitions.
2010 | Built a winning formula
Our e-Commerce expertise and people-first approach helped us build lasting partnerships with some of the world's most recognised brands.
2015 | The bigger challenge
We noticed organisations investing in technology without the trusted data they needed to realise its value.
2018 | A new direction
We sharpened our focus on MDM and data-led transformation, with a clear ambition to become the industry's leading data consultancy.
2021 | Taking Amplifi global
We joined forces with Comma Group, expanded our capabilities and established our presence across Europe.
2023 | Evolution of services
Through strategic investment and specialist talent, we expanded our services across the globe and grew our data and analytics capabilities.
2025 | Enterprise AI capabilities
We acquired a leading analytics practice to strengthen our ability to help clients turn data into intelligence and insight into AI-driven outcomes.
Our clients
Our clients don’t just benefit from our technical capability - they value how we work.
We work shoulder to shoulder with our clients, combining deep industry expertise with a practical understanding of their challenges.
“We can now make informed data validation changes through our origin data creation points, which is a game changer. We’ve enjoyed the personability of Amplifi and see them as an extension of our team, as opposed to a traditional transactional relationship.”
Nick Evans
NCFE’s Director of Technology, Data & PMO
Our services
Every organisation is at a different stage in its data journey, so we start where our clients are. Whether you're defining a strategy, improving data quality or looking to scale AI across your business, Amplifi can help.
Data & AI Strategy | We define data strategies that make AI, and all positive change, possible, aligning architecture, governance and operating models to turn ambition into safe, scalable outcomes.
Trusted Data Foundations | We build governed, high-quality data foundations (MDM, governance, platforms) so AI models and business decisions are based on data the business can trust.
Enterprise AI & Analytics | We design and deliver modern data and AI platforms that transform trusted data into real time insight, prediction and action using appropriate mixes of ML, GenAI and multi-modal AI.
Practical AI | We create AI solutions grounded in enterprise data, from RAG and analytics to agentic workflows that deliver measurable business value.
Our partners
We have strategic partnerships with a number of leading technology solutions.
Why work with us
We start where our clients are - not where we expect them to be.
Trusted data foundations
We create trusted, scalable data foundations that enable better decisions, accelerate transformation and make AI possible. By getting the fundamentals right, we help organisations move faster, reduce risk and unlock more value from their data.
Proven delivery experience
We've helped some of the world's leading organisations solve complex data challenges and realise lasting value wherever they are on their data journey. From strategy through to implementation and optimisation, we bring the experience needed to deliver with confidence.
Combined industry expertise
With decades of experience, our specialists combine deep industry knowledge with technical expertise across data, analytics and AI. We understand the challenges, priorities and regulatory demands our clients face, helping them achieve results faster.
Talk to our data experts
We're data experts for the AI era.
Whatever your data and AI need, Amplifi can help. Let us know your current challenge on the form, and one of our team will be in touch as soon as possible.
