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    • Amplifi website image MDM

    A trusted master data foundation


    MDM is our heritage at Amplifi.

    We are a leading MDM consultancy as recognised by Gartner for consecutive years and pride ourselves on our deep MDM expertise, having helped over 200 enterprise clients to select, implement, or strengthen their master data management platform.

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    Is your master data considered a business-critical capability?

    Organisations aren't short of data, they’re short of trusted, connected data that can be confidently used across the business. As data ecosystems become more distributed and expectations around analytics and AI rise, the role of MDM has fundamentally evolved.

    Modern MDM provides a trusted foundation for how core business domains (customers, products, suppliers, locations and more) are defined, governed and shared across systems. It ensures data is consistent where it needs to be, flexible where it must be, and reliable enough to support business critical processes, decision-making, operations and emerging technologies.

    Download MDM Guide
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    MDM with Amplifi

    Our approach combines specialist MDM expertise with unmatched practical delivery experience. We tailor every engagement to your organisation’s data landscape, maturity and goals; whether you’re establishing MDM for the first time, accelerating time to value, or fixing what hasn’t worked before.

    Which leading brands have trusted Amplifi with their MDM?

    Amplifi MDM Selection Guide Mockup

    Understanding the building blocks of MDM

    Download our guide


    Want to understand more about all of the levels you need to complete to make your MDM a success? Amplifi can help... before we get started you need to find out where you are on your MDM journey, and discover what steps you need to take before tackling a full-blown MDM implementation.

    Our Case Studies: Successful MDM Projects

    Across the years, we’ve helped 200+ enterprise clients to select, implement, or strengthen their MDM platform, utilising 10+ different MDM technologies, here are a couple of standouts...

    Homepage Case Study 1

    Unifying data management with multi-domain MDM

    Amplifi worked with Cooke Aquaculture, the world’s largest private family-owned seafood company, to centralise Product, Customer and Vendor master data for long-term success.

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    Re-implementing MDM to serve business needs

    FleetPride partnered with Amplifi to reimplement their MDM platform to better support business needs. Creating a simplified, governed and scalable platform to support faster publishing, better data quality and long-term growth.

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    Building a trusted view of customer data

    Amplifi helped a leading global insurer consolidate over one million fragmented records, delivering clarity, governance, and a trusted view of customer data through Customer Master Data Management (CMDM).

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    The latest thoughts from our MDM experts

    Voices Article | How fast can you deliver an MDM MVP?

    Can an MVP be ready in just 60 days? Catherine Cherry, Director - Data Management, explores how rapid implementation is possible, what compromises are involved, and how to ensure an MVP is a solid foundation for long-term success.

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    Amplifi Pulse | Our take on Gartner’s® 2026 MDM Magic Quadrant™

    MDM is back in the spotlight with Gartner’s 2026 MDM Magic Quadrant. In this article, Callum MacBurnie, SVP & Managing Director, Amplifi Europe explores what’s changed since 2021, the drivers behind vendor shifts, and why MDM is fast becoming the trusted context layer AI depends on.

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    Voices Article | Dos and Don'ts of Evolving MDM for Modern Data Ecosystems

    Modern Data Ecosystems demand flexibility, not a full reset of your data strategy. From AI integration to data mesh principles, explore practical guidance to adapt MDM and PIM for today’s business needs, ensuring scalability, agility, and robust data governance.

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    What types of MDM Domains do Amplifi specialise in?​

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    Screenshot 2026 04 14 at 14 06 00

    Product data allows organisations to acquire, manage and share product data, obtained from a variety of internal and external systems, with their customers and value chain partners.


    Location data centralises, manages, governs and shares location and site data, with business departments, location marketing applications, real estate and facilities management systems and more​.


    Supplier data enables you to centralise and proactively govern suppliers and supplier catalogue onboarding for greater savings and efficiencies​.

    Customer data links master data, typically in silos, to create a unified and comprehensive view of customers.


    Party data enables a governed view of people and organisations across multiple roles (covering customers, suppliers, employees, partners, citizens or organisations), reducing duplication and providing a consistent understanding of relationships and interactions across a business.


    Multi-domain is an enterprise-wide solution for the centralised management of master data, improving accuracy and completeness of information and extracting incremental value across two or more data domains​.

    Common challenges MDM can resolve

    Third party data onboarding

    • Challenges in receiving complete and good quality product data from suppliers.​
    • Organisations struggle to receive data from third parties in a timely manner.​
    • Suppliers have difficulty mapping data to a specific template or model.

    Poor visibility of product status

    • Inability to understand where a product is in its lifecycle.​
    • Lack of any control or workflow to monitor end-to-end timings.​
    • Lack of visibility of key quality metrics in order to set SLAs and KPIs for improvement.​

    Time consuming data entry

    • Lack of inheritance of data results in repeated data entry tasks.​
    • Data managed in silos for translation and contextualisation resulting in multiple versions.​
    • Poor search capabilities lead to duplicate products or products within the same family having different values.​

    Lack of data integration

    • Lack of integrations leads to duplicate data upstream/downstream in the data landscape.​
    • Manual workarounds are the norm.​
    • Poor metadata management makes alignment and mapping of models a challenge.​
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    How can Amplifi help?

    Whether you're looking to understand your readiness for MDM, select or implement a platform, or strengthen your current master data management platform, our team are a safe pair of hands. Our expertise and experience is unmatched, contact us on the form and one of our team will be in touch.

    Why choose Amplifi for your MDM project?​

    Strategy

    We work with our clients to understand your business vision and objectives, allowing us to curate a data strategy that compliments your goals. We provide a future state vision with concise requirements and the frameworks to make the right technology selection for you, alongside the organisational change roadmap required for you to become a data driven organisation.​

    Implementation

    Amplifi has become the most trusted name globally for the successful delivery of data driven solutions. Our delivery methodology is focused on all the key aspects that make data initiatives successful, focusing on not just the technology implementation but the required change initiative and the supporting quality metrics to ensure long-term, and sustainable success.​

    Managed Services

    People see data initiatives as projects, but in fact there is a long-term operation that needs to be run and evolve with your changing business. We provide consultancy and managed services to enhance and troubleshoot your data issues, ensuring the long term success of your initiative.​

    Your trusted data and AI consultancy.

    Amplifi is the go-to data consultancy for Enterprise organisations that want their success to be driven by data. We empower our customers to innovate, grow and succeed by establishing and delivering strategies across all elements of the data value chain.

    From the governance and management of data through to analytics and automation, our integrated approach to modern data ecosystems delivers measurable results through a combination of expert consultancy and best-in-breed technology.

    Contact our team
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