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Blog
Case Study | Business-led, evidence-driven: Building Hyphen’s data strategy for growth
Read how Hyphen gained clarity on its data challenges and created a practical roadmap for change, grounded in business goals and input from across the organisation. Blog
Article | Good Data Day 2025: Beyond Theory to Delivery
Amplifi’s flagship event of 2025 unpacked responsible AI agents, product data mastery and culture first change, giving data leaders a playbook to start, scale and sustain momentum. Read on to uncover the day’s most impactful insights in one place. Resource
Video | Good Data Day 2025: Progress Beats Inaction
In this session from Good Data Day, Amplifi, Microsoft and Profisee discussed how quick prototypes and ninety-day wins beat big projects that never launch, watch the talk on demand. Resource
Video | Good Data Day 2025: AI-Powered PXM in Digital Retail
Watch the panel hosted by Catherine Cherry, Amplifi, with Stibo Systems, TikTok and Specsavers at Good Data Day, and how it revealed the way AI-driven Product Experience Management (PXM) boosts accuracy, agility and marketplace sales. Resource
Video | Good Data Day 2025: NCFE x Microsoft Case Study
Stream the Good Data Day session where NCFE and Amplifi share how four governance pillars plus Microsoft Fabric delivered faster regulatory responses and a scalable data core. Resource
Video | Good Data Day 2025: Finding the right solutions to the right problems
Watch Stuart Squires and Arun Chandar discuss Amplifi's data strategy framework, and show you how data leaders diagnose problems to pinpoint gaps and pick the right data and AI solutions. Resource
Video | Good Data Day 2025: Responsible Innovation
Watch this session to hear Amplifi’s Chris Colyar, CTO, David Neil, Consulting Director and Lee Morgan, Principal Consultant, show how to pursue AI innovation while keeping ethics, risk and value in balance. Blog
Article | Salesforce + Informatica: Why data fundamentals still shape the future
Amplifi’s Chris Colyar, Stuart Squires and Chris Collings provide a breakdown of how Salesforce and Informatica’s partnership impacts core platforms, data products, and the shift from best-of-breed to integrated ecosystems. Resource
Webinar | Amplifi x Stibo Systems - Data or Disaster: How Trustworthy Data Drives Sustainability Success
The sustainability reporting landscape is evolving rapidly, and organisations across industries are grappling with a fundamental challenge: How do you ensure your data will be ready when regulatory requirements demand it?
