We define data strategies that make AI, and all positive change, possible, aligning architecture, governance and operating models to turn ambition into safe, scalable outcomes.
We build governed, high-quality data foundations so AI models and business decisions are based on data the business can trust.
We design and deliver modern data and AI platforms that transform trusted data into real time insight, prediction and action using appropriate mixes of ML, GenAI, and multi-modal AI.
We create AI solutions grounded in enterprise data, from RAG and analytics to agentic workflows that deliver measurable business value.
From strategy to scale, we operate and optimize data and AI capabilities so they continue to enable innovation as your business evolves.
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Amplifi has strategic partnerships with a number of leading technology solutions, enabling us to deliver measurable results through expert consultancy and best-of-breed technology.
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Metadata Management provides you with the processes, tools and frameworks necessary to understand the context of your data. Realise the true quality and value of your data by understanding where it comes from, why it exists and how relevant it is.
Metadata is data that describes other data – it holds the answers to questions such as ‘who collected this?’, ‘what is its purpose?' and 'where did it come from?'. Using best practice metadata management frameworks and specialist technologies, we are able to gather and store the answers to these questions. The collected information helps you to understand the quality of your data and those all-important data relationships.
How can metadata help you realise the true quality and value of your data?
To truly understand the value of your data, you need to have knowledge of its background and how it integrates with other data. For example, on first look, data collected last year might appear to be more reliable than data over 5 years old. However, who owns the data, why it was collected, and the security level all have a bearing on how valuable it is. Metadata provides the answers to these contextual questions.
Through metadata management, you will have one centralised piece of technology that stores this knowledge. It will be organised in a simple and accessible way so you can fully harness your data’s value.


Download our guide, 4 Top Tips to Better Metadata Management, written by David Neil, Consulting Director at Amplifi. In this guide he explains how you can realise value from knowing the data about your data.
As data culture continues to boom, metadata management has become increasingly important. Companies are both generating and consuming data in huge quantities. Consequently, understanding the context of data has become vital for data governance and general management.
Other benefits include:

Metadata management does more for your company than improve other data management techniques. It is essential when looking to streamline your data collection and storage methods.
Improve your data governance strategy with Amplifi’s metadata management approach. Get in touch with our experts, or, alternatively, discover our full selection of data management services.

Let's discuss your metadata management plans. Fill out the form and our data experts will be in touch as soon as possible.
Amplifi is a full service data and AI consultancy with collective expertise across multiple data disciplines in North America and EMEA. That means we play as a team to solve the most complex challenges for our clients. While other data consultancies talk about the potential of data and AI, we realize it. And by doing so we help companies to continually evolve, adapt and modernize the way they work.
We perfect our craft through tried and tested frameworks and innovative new ways of working that ensure best practice and keep you ahead of the curve. We partner with best-of-breed technology providers to ensure your modern data ecosystem delivers the returns you need.
More than anything, our whole team is focused on outcomes to ensure we have a collective commitment to achieving your business objectives through better data.

Make use of our Metadata Management or Data Governance Capability Assessments to help your organisation understand if you are ready for a data catalog. Fill out the form to learn more and request your capability assessment.